Seafood Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seafood sales on Amazon US totaled 752,000 units in July 2026 (▼ 3.1% vs. the prior month), generating an estimated $11,936,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 47.2% of revenue, while a typical listing is priced at $16.13. The keyword itself pulled 27,986 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the seafood Top 50 moved 7,205,200 units and $106,633,933 in cumulative sales — an average of 600,433 units and $8,886,161 per month. Monthly throughput topped out at 776,000 units in June 2026 and dipped to 460,000 in May 2026, leaving the latest reading 47.7% higher than August 2025.
Seafood Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
752K
▼ 3.1% MoM
Monthly Revenue 2026/07
$11.9M
▼ 1.2% MoM
Top 10 Market Share 2026/07
46.5%
Seafood Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seafood listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 8.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $5,636,800 in July 2026 — 46.5% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seafood' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B09F5ZRKVK
Amazon Grocery, Caesar Salad with Chicken, 6.25 Oz (Previously Amazon Fresh Brand, Packaging May Vary)
30K
▼ 50.0%vs. prior month
$89.1K
latest month
12-month trend
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Best Seafood Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing seafood brand in July 2026, moving 100,000 units across 2 ASINs for 28.6% of Top 10 volume. Friskies follows with 70,000 units (20.0%), ahead of gimMe on 50,000 units (14.3%).
With 8 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.79 to $26.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
2 ASINs in Top 10
28.6%
Units
100K
Revenue
$2.5M
Avg. price
$25.46
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40K
Friskies
2 ASINs in Top 10
20.0%
Units
70K
Revenue
$1.6M
Avg. price
$26.06
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50KB0777NRJ2N
$32.76·★4.6·33.2K revsPurina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
Units sold20K
gimMe
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Trending Seafood Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005M2ONIG booked 20K units at $7.39, with ▲ 100.0% MoM change. On the growth side, B07ZS3QJ32 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B074VBCLT8 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
B07ZS3QJ32
Amazon Grocery, Medium Raw Shrimp, 16 Oz
Price
$10.66
Rating
4.8
Reviews
12.4K
Latest month sales
B074VBCLT8
Changing Seas, Salmon Cold Smoked, 4 Ounce
Unlock to view ASIN details and product titles
Price
$100.00
Rating
4.6
Reviews
2.3K
Latest month sales
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