Sea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sea sales on Amazon US totaled 144,950 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $3,140,228 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.8% of unit volume and 76.0% of revenue, while a typical listing is priced at $13.92. The keyword itself pulled 8,255 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the sea Top 50 moved 1,643,400 units and $35,382,340 in cumulative sales — an average of 136,950 units and $2,948,528 per month. Monthly throughput topped out at 169,250 units in August 2025 and dipped to 79,100 in May 2026, leaving the latest reading 14.4% lower than August 2025.
Sea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.9K
▼ 8.7% MoM
Monthly Revenue 2026/07
$3.1M
▼ 5.1% MoM
Top 10 Market Share 2026/07
82.8%
Sea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sea listing on Amazon US in July 2026 is ASIN B0CB4X5TDP (Brand: Baja Gold), which sold 30,000 units at $14.99 apiece — equal to 20.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $2,386,750 in July 2026 — 82.8% of unit volume and 76.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sea' on Amazon
July 2026
Is 82.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CB4X5TDP
Baja Gold Signature Mineral Sea Salt, Gary Brecka Choice, Fine 1 lb Bag | Fine Unrefined Sea Salt, Sea of Cortez, Trace Minerals, Lower Sodium, Cooking and Baking Salt, 300+ Srv
30K
▼ 25.0%vs. prior month
$449.7K
latest month
12-month trend
B086XGH24W
Maldon Salt, Sea Salt Flakes, 20 oz (570 g), Resealable Tub – Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations
20K
▲ 0.0%vs. prior month
$250.8K
latest month
12-month trend
B000EITYUU
Celtic Sea Salt Sea Salt Celtic Fine Grind, 16 Ounce | Soft fine grains with 70+ trace minerals for everyday cooking, baking, and seasoning; hand-harvested, lab tested
10K
▲ 0.0%vs. prior month
$134.2K
latest month
12-month trend
B074K5BDJL
Pete & Pedro Natural Sea Salt Spray For Hair Adds Volume & Texture, 8.5 oz | Sea Salt Spray For Men & Women Adds Instant Volume, Texture, Thickness, Beach Waves, Light Hold, And Fuller Looking Hair
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0BG94RWYN
Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
10K
▲ 0.0%vs. prior month
$269.3K
latest month
12-month trend
B0BQTWGMXT
TrueSeaMoss Sea Moss Gel – Mango/Pineapple, Pack of 1 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss & Jarred Fruits – Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$349.3K
latest month
12-month trend
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Best Sea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Baja Gold is the best-performing sea brand in July 2026, moving 30,000 units across 1 ASIN for 25.0% of Top 10 volume. Maldon follows with 20,000 units (16.7%), ahead of Celtic Sea Salt on 15,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.20 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Baja Gold
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$449.7K
Avg. price
$14.99
B0CB4X5TDP
$14.99·★4.8·11.1K revsBaja Gold Signature Mineral Sea Salt, Gary Brecka Choice, Fine 1 lb Bag | Fine Unrefined Sea Salt, Sea of Cortez, Trace Minerals, Lower Sodium, Cooking and Baking Salt, 300+ Srv
Units sold30K
Maldon
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$250.8K
Avg. price
$12.20
B086XGH24W
$12.20·★4.8·11.5K revsMaldon Salt, Sea Salt Flakes, 20 oz (570 g), Resealable Tub – Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations
Units sold20K
Celtic Sea Salt
2 ASINs in Top 10
12.5%
Units
15K
Revenue
$207.2K
Avg. price
$14.03
B000EITYUU
$13.58·★4.8·19.9K revsCeltic Sea Salt Sea Salt Celtic Fine Grind, 16 Ounce | Soft fine grains with 70+ trace minerals for everyday cooking, baking, and seasoning; hand-harvested, lab tested
Units sold10KB01EX4UOWM
$14.48·★4.7·5.4K revsCeltic Sea Salt Light Grey Coarse – Unrefined Mineral Salt, 70+ Trace Minerals, Sustainably Harvested, GMP Certified – Cooking, Finishing, Hydration, Grinder Use – 2 Pack (1 lb Each)
Units sold5K
Trending Sea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D1KHS358 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0F8TMXTRK close behind at ▲ 28.6% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1KHS358
TrueSeaMoss Sea Moss Gel – Mango/Pineapple, Pack of 2 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss & Jarred Fruits – Vitamins & Minerals
Price
$59.99
Rating
4.3
Reviews
4.6K
Latest month sales
B0F8TMXTRK
Sea Moss Gel, 16 in 1 Irish Seamoss Gel, Original 18.5oz | with Black Seed Oil and Ashwagandha, Vegan Raw Wildcrafted Seamoss Rich in Vitamins & Minerals
Price
$19.99
Rating
4.4
Reviews
559
Latest month sales
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.8K
Latest month sales
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