Scope Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Crest is the best-performing scope brand in July 2026, moving 112,000 units across 4 ASINs for 65.9% of Top 10 volume. Oral-B follows with 50,000 units (29.4%), ahead of Fixodent on 4,000 units (2.4%).

With 7 brands splitting the Top 10 and 97.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $24.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01C66BG5S booked 1K units at $5.50, with ▲ 42.9% MoM change. On the growth side, B0FM82MR7C leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B08RRXDYBX close behind at ▲ 200.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.