School Bags For Boys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
School Bags For Boys sales on Amazon US totaled 157,200 units in July 2026 (▲ 132.4% vs. the prior month), generating an estimated $4,925,654 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 63.6% of revenue, while a typical listing is priced at $31.62. The keyword itself pulled 14,916 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the school bags for boys Top 50 moved 1,025,450 units and $30,942,980 in cumulative sales — an average of 85,454 units and $2,578,582 per month. Monthly throughput topped out at 262,400 units in August 2025 and dipped to 29,650 in May 2026, leaving the latest reading 40.1% lower than August 2025.
School Bags For Boys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157.2K
▲ 132.4% MoM
Monthly Revenue 2026/07
$4.9M
▲ 158.5% MoM
Top 10 Market Share 2026/07
59.8%
School Bags For Boys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold school bags for boys listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 19.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $3,133,140 in July 2026 — 59.8% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'School Bags For Boys' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B06XZTZ7GB
MATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B07V4R4Z77
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack
10K
▲ 11.1%vs. prior month
$277.1K
latest month
12-month trend
B0DYL5M84X
Nike Unisex, Varsity Elite Backpack (32L), Black/Black/Metallic Silver, One Size
7K
▲ 250.0%vs. prior month
$549.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best School Bags For Boys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing school bags for boys brand in July 2026, moving 40,000 units across 2 ASINs for 42.6% of Top 10 volume. ZORFIN follows with 10,000 units (10.6%), ahead of MATEIN on 10,000 units (10.6%).
With 9 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $46.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
2 ASINs in Top 10
42.6%
Units
40K
Revenue
$1.6M
Avg. price
$46.63
B0007QCQGI
$39.31·★4.6·45K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB07K74LDCH
$53.94·★4.7·20.3K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10K
ZORFIN
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$162.9K
Avg. price
$16.99
B0D2Q61QF4
$16.99·★4.6·4.2K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
MATEIN
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$192.2K
Avg. price
$19.79
B06XZTZ7GB
$19.79·★4.7·114.4K revsMATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
Units sold10K
Trending School Bags For Boys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079K963KG booked 4K units at $14.44, with ▲ 300.0% MoM change. On the growth side, B0CSP5DKBY leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0B1C11CLV close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079K963KG
rickyh style School Backpack Travel Bag for Men & Women Lightweight College
Price
$14.44
Rating
4.4
Reviews
9.1K
Latest month sales
B0CSP5DKBY
Classic School Backpack for Boys Girls Teens, Black Backpack for Men Women, 15.6 Inch Laptop Bookbag with Reinforced Straps for College High Middle School Work Business Book Bag
Price
$19.99
Rating
4.3
Reviews
316
Latest month sales
B0B1C11CLV
BLUEFAIRY Kids Backpacks for Boys Girls 17 Inch Elementary Primary Middle School Bookbags with Laptop Compartment Back to School Bags for Childs Age 6-8 Mochilas Escolares para Niños Niñas Dark Black
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.7
Reviews
2.4K
Latest month sales
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