Scattergories Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scattergories sales on Amazon US totaled 185,300 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $3,148,845 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 35.6% of revenue, while a typical listing is priced at $19.30. The keyword itself pulled 19,504 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the scattergories Top 50 moved 2,973,800 units and $52,537,584 in cumulative sales — an average of 247,817 units and $4,378,132 per month. Monthly throughput topped out at 893,000 units in December 2025 and dipped to 71,650 in May 2026, leaving the latest reading 36.7% higher than August 2025.
Scattergories Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
185.3K
▼ 6.5% MoM
Monthly Revenue 2026/07
$3.1M
▼ 9.7% MoM
Top 10 Market Share 2026/07
44.3%
Scattergories Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scattergories listing on Amazon US in July 2026 is ASIN B00000IV35 (Brand: PlayMonster), which sold 10,000 units at $9.99 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,120,110 in July 2026 — 44.3% of unit volume and 35.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scattergories' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
B0CBT2N7N1
Mattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
8K
▲ 0.0%vs. prior month
$123.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scattergories Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing scattergories brand in July 2026, moving 24,000 units across 3 ASINs for 29.3% of Top 10 volume. Mattel Games follows with 15,000 units (18.3%), ahead of PlayMonster on 10,000 units (12.2%).
Volume is spread across 7 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
3 ASINs in Top 10
29.3%
Units
24K
Revenue
$229.2K
Avg. price
$10.21
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.8·268 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.66·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7K
Mattel Games
2 ASINs in Top 10
18.3%
Units
15K
Revenue
$205.7K
Avg. price
$13.53
B0CBT2N7N1
$15.40·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8KB07Y98T14Q
$11.66·★4.8·19.9K revsMattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold7K
PlayMonster
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00000IV35
$9.99·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Trending Scattergories Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
268
Latest month sales
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Price
$12.66
Rating
4.8
Reviews
19.3K
Latest month sales
B07Y98T14Q
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$11.66
Rating
4.8
Reviews
19.9K
Latest month sales
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