Scattergories Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scattergories sales on Amazon US totaled 177,300 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $3,085,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.6% of unit volume and 36.3% of revenue, while a typical listing is priced at $19.59. The keyword itself pulled 19,504 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the scattergories Top 50 moved 2,941,900 units and $53,507,221 in cumulative sales — an average of 245,158 units and $4,458,935 per month. Monthly throughput topped out at 920,000 units in December 2025 and dipped to 67,150 in May 2026, leaving the latest reading 43.6% higher than August 2025.
Scattergories Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.3K
▼ 7.8% MoM
Monthly Revenue 2026/07
$3.1M
▼ 11.9% MoM
Top 10 Market Share 2026/07
44.6%
Scattergories Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scattergories listing on Amazon US in July 2026 is ASIN B06XZ9K244 (Brand: magilano), which sold 10,000 units at $19.95 apiece — equal to 5.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $1,121,360 in July 2026 — 44.6% of unit volume and 36.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scattergories' on Amazon
July 2026
Is 44.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0CBT2N7N1
Mattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
8K
▲ 0.0%vs. prior month
$123.2K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
B0CC4PCQ25
Piles – Card Games – for Kids 8 and Up – Family Game Night | Party Games – Couples Games - Large Groups
8K
▼ 20.0%vs. prior month
$143.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scattergories Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing scattergories brand in July 2026, moving 24,000 units across 3 ASINs for 30.4% of Top 10 volume. Mattel Games follows with 15,000 units (19.0%), ahead of magilano on 10,000 units (12.7%).
With 7 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.20 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
3 ASINs in Top 10
30.4%
Units
24K
Revenue
$229.2K
Avg. price
$10.20
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.8·253 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.65·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7K
Mattel Games
2 ASINs in Top 10
19.0%
Units
15K
Revenue
$205.7K
Avg. price
$13.57
B0CBT2N7N1
$15.39·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8KB07Y98T14Q
$11.74·★4.8·19.9K revsMattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold7K
magilano
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$190.6K
Avg. price
$19.95
B06XZ9K244
$19.95·★4.8·75.8K revsmagilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
Units sold10K
Trending Scattergories Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change. On the growth side, B0B3FXMB7Q leads positive momentum with ▲ 400.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
253
Latest month sales
B07Y98T14Q
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Price
$11.74
Rating
4.8
Reviews
19.9K
Latest month sales
B0B3FXMB7Q
Hasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
1.9K
Latest month sales
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