Scarfs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scarfs sales on Amazon US totaled 84,700 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $878,605 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.0% of unit volume and 53.8% of revenue, while a typical listing is priced at $10.98. The keyword itself pulled 7,071 Amazon queries over the same period (▼ 20.1% MoM).
Zooming out to the 12-month window ending July 2026, the scarfs Top 50 moved 787,150 units and $8,563,229 in cumulative sales — an average of 65,596 units and $713,602 per month. Monthly throughput topped out at 84,900 units in June 2026 and dipped to 47,000 in January 2026, leaving the latest reading 14.3% higher than August 2025.
Scarfs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
84.7K
▼ 0.2% MoM
Monthly Revenue 2026/07
$878.6K
▼ 9.6% MoM
Top 10 Market Share 2026/07
59.0%
Scarfs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scarfs listing on Amazon US in July 2026 is ASIN B0CRR2R22V (Brand: RIIQIICHY), which sold 10,000 units at $6.99 apiece — equal to 11.8% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $472,710 in July 2026 — 59.0% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scarfs' on Amazon
July 2026
Is 59.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B08599Q5TS
Geyoga Neck Gaiter Cooling Face Bandana Mask for Men
7K
▼ 22.2%vs. prior month
$62.9K
latest month
12-month trend
B0BV5Z143H
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
7K
▲ 16.7%vs. prior month
$45.6K
latest month
12-month trend
B0DQDRBM7V
The Peacock Crew Premium Soft Cotton Bandanas Pack for Men and Women Paisley 22 x 22 inches
5K
▲ 0.0%vs. prior month
$75K
latest month
12-month trend
B0F5QKMSL3
Fuinloth Neck Gaiter, 6 Pack Cooling UV Protection Bandana Face Mask Gator
5K
▼ 28.6%vs. prior month
$60K
latest month
12-month trend
B0CCTW1GTT
Lolakee Juggling Scarves, 12 PCS Dance Scarves for Kids Play Silk Scarve for Toddlers Children Movement Music Scarf Magic Tricks Performance Props Accessories Rhythm Band Scarfs 12colors 24 inches
4K
▲ 33.3%vs. prior month
$30.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scarfs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RIIQIICHY is the best-performing scarfs brand in July 2026, moving 17,000 units across 2 ASINs for 34.0% of Top 10 volume. Geyoga follows with 7,000 units (14.0%), ahead of The Peacock Crew on 5,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.46 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RIIQIICHY
2 ASINs in Top 10
34.0%
Units
17K
Revenue
$111.4K
Avg. price
$6.46
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.6·2.2K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7K
Geyoga
1 ASIN in Top 10
14.0%
Units
7K
Revenue
$62.9K
Avg. price
$8.29
B08599Q5TS
$8.29·★4.3·11.1K revsGeyoga Neck Gaiter Cooling Face Bandana Mask for Men
Units sold7K
The Peacock Crew
1 ASIN in Top 10
10.0%
Units
5K
Revenue
$75K
Avg. price
$14.99
B0DQDRBM7V
$14.99·★4.5·1.5K revsThe Peacock Crew Premium Soft Cotton Bandanas Pack for Men and Women Paisley 22 x 22 inches
Units sold5K
Trending Scarfs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GY3ZSW4Q booked 3K units at $9.99, with ▲ 200.0% MoM change. On the growth side, B0CRR2PZJG leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B08HCK2K4F close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GY3ZSW4Q
FocusCare 2-in-1 Anti-Slip Hair Wrap for Sleep – Mesh Durag Cap for Pixie Cut Short Hair, Adjustable Hook and Loop Closure
Price
$9.99
Rating
4.3
Reviews
216
Latest month sales
B0CRR2PZJG
RIIQIICHY 35 Inches Head Scarf for Women Silky Feel Hair Wrapping Square Printed Scarves Top Fashion Accessory
Price
$6.99
Rating
4.6
Reviews
328
Latest month sales
B08HCK2K4F
Nonbongoy Head Wraps for Black Women 71"x32" Long Soft Jersey Hijab Turban
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
4.7K
Latest month sales
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