Scanner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scanner sales on Amazon US totaled 48,400 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $6,144,711 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.2% of unit volume and 56.5% of revenue, while a typical listing is priced at $203.07. The keyword itself pulled 38,620 Amazon queries over the same period (▲ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the scanner Top 50 moved 586,300 units and $72,968,211 in cumulative sales — an average of 48,858 units and $6,080,684 per month. Monthly throughput topped out at 60,050 units in June 2026 and dipped to 26,500 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Scanner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.4K
▼ 19.4% MoM
Monthly Revenue 2026/07
$6.1M
▼ 11.9% MoM
Top 10 Market Share 2026/07
68.2%
Scanner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scanner listing on Amazon US in July 2026 is ASIN B01G5EA74I (Brand: ANCEL), which sold 20,000 units at $23.99 apiece — equal to 41.3% of every unit tracked in this report and 6.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $3,470,150 in July 2026 — 68.2% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scanner' on Amazon
July 2026
Is 68.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01G5EA74I
ANCEL AD310 Classic Enhanced Universal OBD II Scanner Car Engine Fault Code Reader CAN Diagnostic Scan Tool, Read and Clear Error Codes for 1996 or Newer OBD2 Protocol Vehicle (Black)
20K
▼ 33.3%vs. prior month
$515.6K
latest month
12-month trend
B0F9B1H5VN
ScanSnap iX2500 Wireless or USB High-Speed Document Scanner, Black | Cloud Enabled | Photos & Receipts | Large Touchscreen | 100 page Auto Document Feeder | Mac or PC
3K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B08P3YVH3X
Epson Workforce ES-400 II High-Speed Color Duplex Desktop Document Scanner | For Computers including PC and Mac with Auto Document Feeder and Image Adjustment Tools
2K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B083R36CY4
Brother DS-640 Compact Mobile Document Scanner, (Model: DS640)
2K
▼ 33.3%vs. prior month
$267.5K
latest month
12-month trend
B07G5XZVLQ
Canon Canoscan Lide 300 Scanner (PDF, AUTOSCAN, Copy, Send)
1K
▲ 0.0%vs. prior month
$74.1K
latest month
12-month trend
B07KQZWPYN
Epson Workforce ES-50 Compact & Lightweight Mobile Document Scanner | For Computers including PC and Mac Receipt and Document Scanner USB Powered
1K
▲ 0.0%vs. prior month
$129.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scanner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANCEL is the best-performing scanner brand in July 2026, moving 20,000 units across 1 ASIN for 60.6% of Top 10 volume. Epson follows with 4,000 units (12.1%), ahead of ScanSnap on 3,000 units (9.1%).
With 8 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.99 to $399.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANCEL
1 ASIN in Top 10
60.6%
Units
20K
Revenue
$515.6K
Avg. price
$23.99
B01G5EA74I
$23.99·★4.6·66.3K revsANCEL AD310 Classic Enhanced Universal OBD II Scanner Car Engine Fault Code Reader CAN Diagnostic Scan Tool, Read and Clear Error Codes for 1996 or Newer OBD2 Protocol Vehicle (Black)
Units sold20K
Epson
3 ASINs in Top 10
12.1%
Units
4K
Revenue
$1.3M
Avg. price
$329.66
B08P3YVH3X
$299.99·★4.5·1.2K revsEpson Workforce ES-400 II High-Speed Color Duplex Desktop Document Scanner | For Computers including PC and Mac with Auto Document Feeder and Image Adjustment Tools
Units sold2KB07KQZWPYN
$129.99·★4.3·5.9K revsEpson Workforce ES-50 Compact & Lightweight Mobile Document Scanner | For Computers including PC and Mac Receipt and Document Scanner USB Powered
Units sold1KB07DLX26BB
$559.00·★4.5·3.4K revsEpson FastFoto FF-680W High-Speed Duplex Photo and Document Scanner | Wireless System with USB Connect and Mobile Scanning
Units sold1K
ScanSnap
1 ASIN in Top 10
9.1%
Units
3K
Revenue
$1.2M
Avg. price
$399.99
B0F9B1H5VN
$399.99·★4.2·380 revsScanSnap iX2500 Wireless or USB High-Speed Document Scanner, Black | Cloud Enabled | Photos & Receipts | Large Touchscreen | 100 page Auto Document Feeder | Mac or PC
Units sold3K
Trending Scanner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07M68LS2N booked 1K units at $44.99, with ▲ 11.1% MoM change. On the growth side, B0953DGLQX leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0C8VMGK41 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07M68LS2N
Tera Barcode Scanner with Battery Indicator: 2D Wireless, D5100 Orange | USB Wired, 2.4G Wireless, 2200mAh Battery, 1D 2D QR Scanning, IP54 Protection, Retail Checkout Warehouse School PC Phone
Price
$44.99
Rating
4.2
Reviews
807
Latest month sales
B0953DGLQX
Tera Barcode Scanner with Battery Indicator: 1D Wireless, 5100 Black | USB Wired 2.4G Wireless Reader, 2200mAh Battery, 1D Laser Scanning, IP54 Protection, Retail Checkout Warehouse Library School
Price
$31.99
Rating
4.3
Reviews
214
Latest month sales
B0C8VMGK41
Epson Workforce ES-C320W Wireless Compact Document Scanner Duplex 20-pg ADF | 20-Page Auto Feeder 2-Sided Duplex Scanning Mobile Connectivity Paper and Card Support
Unlock to view ASIN details and product titles
Price
$249.99
Rating
4.0
Reviews
179
Latest month sales
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