Satin Panties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Satin Panties sales on Amazon US totaled 30,750 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $366,434 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.8% of unit volume and 86.9% of revenue, while a typical listing is priced at $16.69. The keyword itself pulled 12,394 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the satin panties Top 50 moved 308,450 units and $3,662,949 in cumulative sales — an average of 25,704 units and $305,246 per month. Monthly throughput topped out at 31,800 units in June 2026 and dipped to 11,300 in May 2026, leaving the latest reading 27.6% higher than August 2025.
Satin Panties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.8K
▼ 3.3% MoM
Monthly Revenue 2026/07
$366.4K
▼ 4.8% MoM
Top 10 Market Share 2026/07
87.8%
Satin Panties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold satin panties listing on Amazon US in July 2026 is ASIN B0B8ZPMKHP (Brand: Caterlove), which sold 10,000 units at $9.99 apiece — equal to 32.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $318,360 in July 2026 — 87.8% of unit volume and 86.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Satin Panties' on Amazon
July 2026
Is 87.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B8ZPMKHP
Caterlove Women's Seamless Underwear No Show Panties 6 Pack
10K
▲ 11.1%vs. prior month
$98.6K
latest month
12-month trend
B0DGQPH89C
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
4K
▼ 33.3%vs. prior month
$37.6K
latest month
12-month trend
B0CBRW6Q1C
FINETOO Seamless Underwear Women No Show Cheeky Bikini Panties 6 Pack
3K
▲ 50.0%vs. prior month
$29K
latest month
12-month trend
B0D9H4Z2ZL
Sth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
3K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend
B0DDL3DJKZ
READY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
2K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0C38F27R4
FINETOO Seamless Underwear for Women Cheeky Bikini Panties High Cut V-waist Lace Underwear Women Cute Bikinis 6 Pack
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Satin Panties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Caterlove is the best-performing satin panties brand in July 2026, moving 10,000 units across 1 ASIN for 37.0% of Top 10 volume. Sth Big follows with 7,000 units (25.9%), ahead of FINETOO on 6,000 units (22.2%).
With 6 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $11.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Caterlove
1 ASIN in Top 10
37.0%
Units
10K
Revenue
$98.6K
Avg. price
$9.99
B0B8ZPMKHP
$9.99·★4.3·10.8K revsCaterlove Women's Seamless Underwear No Show Panties 6 Pack
Units sold10K
Sth Big
2 ASINs in Top 10
25.9%
Units
7K
Revenue
$81.1K
Avg. price
$11.73
B0DGQPH89C
$8.46·★4.2·3.7K revsSth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
Units sold4KB0D9H4Z2ZL
$14.99·★4.4·3.6K revsSth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
Units sold3K
FINETOO
4 ASINs in Top 10
22.2%
Units
6K
Revenue
$64.5K
Avg. price
$11.67
B0CBRW6Q1C
$9.99·★4.2·5.4K revsFINETOO Seamless Underwear Women No Show Cheeky Bikini Panties 6 Pack
Units sold3KB0C38F27R4
$12.74·★4.4·3.2K revsFINETOO Seamless Underwear for Women Cheeky Bikini Panties High Cut V-waist Lace Underwear Women Cute Bikinis 6 Pack
Units sold1KB0CH3N9MJT
$9.99·★4.5·4.9K revsFINETOO 6 Pack Sexy Underwear for Women Silky Seamless No Show Panties Ladies Lace Bikini Lightweight Cheeky Hipster
Units sold1KB0FV8Y35RB
$13.97·★4.2·840 revsFINETOO 6 Pack Womens Seamless Underwear Full Coverage No Show Hipster Panties Sexy Stretchy Invisible Briefs Bikini Lingerie
Units sold1K
Trending Satin Panties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CBRW6Q1C leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B085VHG8C2 close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBRW6Q1C
FINETOO Seamless Underwear Women No Show Cheeky Bikini Panties 6 Pack
Price
$9.99
Rating
4.2
Reviews
5.4K
Latest month sales
B085VHG8C2
Vanity Fair Women's Illumination String Bikini Panties, Silky Stretch & Satin Trim
Price
$25.70
Rating
4.7
Reviews
11K
Latest month sales
B0B8ZPMKHP
Caterlove Women's Seamless Underwear No Show Panties 6 Pack
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
10.8K
Latest month sales
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