Sally Hansen Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sally Hansen Nail Polish sales on Amazon US totaled 177,100 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $898,935 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 60.6% of revenue, while a typical listing is priced at $5.96. The keyword itself pulled 28,222 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the sally hansen nail polish Top 50 moved 1,944,950 units and $9,810,674 in cumulative sales — an average of 162,079 units and $817,556 per month. Monthly throughput topped out at 212,400 units in June 2026 and dipped to 107,000 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Sally Hansen Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.1K
▼ 16.6% MoM
Monthly Revenue 2026/07
$898.9K
▼ 18.2% MoM
Top 10 Market Share 2026/07
67.8%
Sally Hansen Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sally hansen nail polish listing on Amazon US in July 2026 is ASIN B0046MK34G (Brand: Sally Hansen), which sold 40,000 units at $4.97 apiece — equal to 22.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $545,040 in July 2026 — 67.8% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sally Hansen Nail Polish' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0046MK34G
Sally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
40K
▼ 20.0%vs. prior month
$198.8K
latest month
12-month trend
B06XB43LPM
Cutex Nail Polish Remover, Strength Shield, Leaves Nails Looking Healthy, Contains Vitamins E, B5 & Hydrolyzed Silk, 6.76 Fl Oz | Strength-shield nail polish remover leaves nails looking healthy. Works quickly and non-drying. Lavender fragrance.
20K
▲ 0.0%vs. prior month
$59.4K
latest month
12-month trend
B000AADEP8
Sally Hansen Double Duty™, Base and Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
10K
▲ 0.0%vs. prior month
$39.6K
latest month
12-month trend
B0046MLZLG
Sally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
10K
▲ 0.0%vs. prior month
$33.8K
latest month
12-month trend
B077ZCNZYP
Sally Hansen Insta-Dri®, Dries Instantly Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
10K
▲ 0.0%vs. prior month
$39.7K
latest month
12-month trend
B000AADF20
Sally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil™ | Enriched with Natural Essential Oils & Vitamin E | Deeply Nourishes & Conditions Dry Nails & Cuticles
7K
▼ 30.0%vs. prior month
$47.2K
latest month
12-month trend
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Best Sally Hansen Nail Polish Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing sally hansen nail polish brand in July 2026, moving 100,000 units across 9 ASINs for 83.3% of Top 10 volume. Cutex follows with 20,000 units (16.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.97 to $5.02, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
9 ASINs in Top 10
83.3%
Units
100K
Revenue
$485.6K
Avg. price
$5.02
B0046MK34G
$4.97·★4.6·58.8K revsSally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
Units sold40KB000AADEP8
$3.96·★4.6·15.1K revsSally Hansen Double Duty™, Base and Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
Units sold10KB0046MLZLG
$3.38·★4.6·27.3K revsSally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
Units sold10KB077ZCNZYP
$3.97·★4.6·16.7K revsSally Hansen Insta-Dri®, Dries Instantly Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
Units sold10KB000AADF20
$6.74·★4.6·20.5K revsSally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil™ | Enriched with Natural Essential Oils & Vitamin E | Deeply Nourishes & Conditions Dry Nails & Cuticles
Units sold7KB000AA5VD6
$4.47·★4.7·21.3K revsSally Hansen Insta-Dri®, Clear Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
Units sold6KB0FWFLWTCP
$7.48·★4.2·5K revsSally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | Exfoliates, Polishes and Smooths Cuticles | Textured Tip for Instant Results | Easy, Mess-Free Nail Care on the Go
Units sold6KB077ZHLC6Y
$4.19·★4.6·6.1K revsSally Hansen Hard As Nails®, Natural Tint, Nail Strengthener, Nail Protectant
Units sold6KB079FXH84W
$5.98·★4.5·20.3K revsSally Hansen Insta-Dri, White On Time, Quick Dry, Long Lasting, Semi Opaque, Shiny White Nail Polish
Units sold5K
Cutex
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$59.4K
Avg. price
$2.97
B06XB43LPM
$2.97·★4.8·21.9K revsCutex Nail Polish Remover, Strength Shield, Leaves Nails Looking Healthy, Contains Vitamins E, B5 & Hydrolyzed Silk, 6.76 Fl Oz | Strength-shield nail polish remover leaves nails looking healthy. Works quickly and non-drying. Lavender fragrance.
Units sold20K
Trending Sally Hansen Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079FXH84W booked 5K units at $5.98, with ▼ 16.7% MoM change. On the growth side, B005CHEH64 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09NBR9DPR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079FXH84W
Sally Hansen Insta-Dri, White On Time, Quick Dry, Long Lasting, Semi Opaque, Shiny White Nail Polish
Price
$5.98
Rating
4.5
Reviews
20.3K
Latest month sales
B005CHEH64
Sally Hansen Hard as Nails, Unbreakable Heart, Long Lasting, Chip Resistant, Opaque, Shimmery Pink Nail Polish
Price
$2.37
Rating
4.4
Reviews
29K
Latest month sales
B09NBR9DPR
2Pcs Nail Clean Up Brushes, Nail Brushes for Cleaning Polish Mistakes | Clean Up Brushes with Round and Angled Tips for Polish Mistakes, Cuticle Edges, Gel Cleanup, Nail Art Designs and Manicures
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.4
Reviews
2.5K
Latest month sales
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