Ruby Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ruby sales on Amazon US totaled 11,900 units in July 2026 (▲ 13.3% vs. the prior month), generating an estimated $99,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.6% of unit volume and 94.3% of revenue, while a typical listing is priced at $12.31. The keyword itself pulled 25,090 Amazon queries over the same period (▲ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the ruby Top 50 moved 135,900 units and $1,028,779 in cumulative sales — an average of 11,325 units and $85,732 per month. Monthly throughput topped out at 14,000 units in November 2025 and dipped to 8,200 in May 2026, leaving the latest reading 13.3% higher than August 2025.
Ruby Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.9K
▲ 13.3% MoM
Monthly Revenue 2026/07
$99.1K
▲ 13.1% MoM
Top 10 Market Share 2026/07
96.6%
Ruby Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ruby listing on Amazon US in July 2026 is ASIN B0DBMTKJ3V (Brand: Waterloo Sparkling Water), which sold 8,000 units at $6.98 apiece — equal to 67.2% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,500 units and $93,469 in July 2026 — 96.6% of unit volume and 94.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ruby' on Amazon
July 2026
Is 96.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DBMTKJ3V
Waterloo Sparkling Water, Ruby Red Tangerine, 12 Fl Oz Cans (Pack of 12) | Naturally Flavored, Zero Calories and Zero Sugar or Sweeteners
8K
▲ 14.3%vs. prior month
$52.9K
latest month
12-month trend
B00FBT956A
Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette (Level 15)
1K
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend
B07XQBY21L
Ruby Kisses Hydrating Clear Lip Oil Treatment Gloss (6 Pack), Hydrates & Heals with Vitamin E & Jojoba, Lightweight Non-Greasy Formula with Almond Oil, Repair & Protect Dry Chapped Lips
900
▼ 10.0%vs. prior month
$12.3K
latest month
12-month trend
B09GQH7WGB
Ruby Sliders As Seen On TV - Red Means They’re Authentic - Premium Chair Covers Protect Hardwood & Tile Floors from Scratching - Fits Most Furniture Leg Sizes & Shapes - 8 Pack
500
▲ 0.0%vs. prior month
$9K
latest month
12-month trend
B00EUUMM9S
Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette (Level 10)
400
▲ 33.3%vs. prior month
$3K
latest month
12-month trend
B0CGFCPP42
Revlon Super Lustrous Lipstick, 810 Uncut Ruby, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
200
▼ 33.3%vs. prior month
$1.4K
latest month
12-month trend
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Best Ruby Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Waterloo Sparkling Water is the best-performing ruby brand in July 2026, moving 8,000 units across 1 ASIN for 69.6% of Top 10 volume. Ruby Kisses follows with 2,500 units (21.7%), ahead of Ruby on 500 units (4.3%).
With 7 brands splitting the Top 10 and 95.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Waterloo Sparkling Water
1 ASIN in Top 10
69.6%
Units
8K
Revenue
$52.9K
Avg. price
$6.98
B0DBMTKJ3V
$6.98·★4.4·458 revsWaterloo Sparkling Water, Ruby Red Tangerine, 12 Fl Oz Cans (Pack of 12) | Naturally Flavored, Zero Calories and Zero Sugar or Sweeteners
Units sold8K
Ruby Kisses
4 ASINs in Top 10
21.7%
Units
2.5K
Revenue
$24.4K
Avg. price
$8.71
B00FBT956A
$7.59·★4.7·3.3K revsRuby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette (Level 15)
Units sold1KB07XQBY21L
$12.29·★4.8·2.3K revsRuby Kisses Hydrating Clear Lip Oil Treatment Gloss (6 Pack), Hydrates & Heals with Vitamin E & Jojoba, Lightweight Non-Greasy Formula with Almond Oil, Repair & Protect Dry Chapped Lips
Units sold900B00EUUMM9S
$7.49·★4.6·827 revsRuby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette (Level 10)
Units sold400B0GR17Q1DG
$7.49·★4.3·8 revsRuby Kisses Hydrating Lip Oil Treatment Gloss with Mint Oil & Diamond Shimmer (3 Pack), Moisturizing Natural Shine Lip Care Protects & Heals with Vitamins, High-Shine, Lightweight & Non-Greasy Balm
Units sold200
Ruby
1 ASIN in Top 10
4.3%
Units
500
Revenue
$9K
Avg. price
$18.49
B09GQH7WGB
$18.49·★4.3·2K revsRuby Sliders As Seen On TV - Red Means They’re Authentic - Premium Chair Covers Protect Hardwood & Tile Floors from Scratching - Fits Most Furniture Leg Sizes & Shapes - 8 Pack
Units sold500
Trending Ruby Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GR17Q1DG booked 200 units at $7.49. On the growth side, B0GK2F6BS7 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0DB16SCS3 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GR17Q1DG
Ruby Kisses Hydrating Lip Oil Treatment Gloss with Mint Oil & Diamond Shimmer (3 Pack), Moisturizing Natural Shine Lip Care Protects & Heals with Vitamins, High-Shine, Lightweight & Non-Greasy Balm
Price
$7.49
Rating
4.3
Reviews
8
Latest month sales
B0GK2F6BS7
14K Gold Plated Small Huggie Hoop Earrings Set for Women, Hypoallergenic Dainty Sterling Silver Dangle Studs for Cartilage Helix, Lightweight Trendy Cute Stack Birthstone Jewelry Gift
Price
$13.99
Rating
4.1
Reviews
131
Latest month sales
B0DB16SCS3
Turandoss Birthstone Necklaces for Women, 14K Gold Plated Jewelry Gifts | Created Birthstone Pendant, 16+2.5 Inch Adjustable Chain, Personalized Month Jewelry, Meaningful Gifts for Mom Daughter Wife
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
203
Latest month sales
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