Rubix Cube Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rubix Cube sales on Amazon US totaled 42,400 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $598,197 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 50.4% of revenue, while a typical listing is priced at $15.96. The keyword itself pulled 46,629 Amazon queries over the same period (▲ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the rubix cube Top 50 moved 772,150 units and $11,264,862 in cumulative sales — an average of 64,346 units and $938,738 per month. Monthly throughput topped out at 225,300 units in December 2025 and dipped to 28,550 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Rubix Cube Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.4K
▼ 4.0% MoM
Monthly Revenue 2026/07
$598.2K
▼ 8.7% MoM
Top 10 Market Share 2026/07
56.6%
Rubix Cube Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rubix cube listing on Amazon US in July 2026 is ASIN B0F619DLDC (Brand: nabreeli), which sold 7,000 units at $6.99 apiece — equal to 16.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $301,680 in July 2026 — 56.6% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rubix Cube' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F619DLDC
3x3 Speed Cube Stickerless with Stand & Tutorial Toy Gift for Boys 6-12 | Problem-Solving Brain Teaser, Easy Turning Sensory Puzzle Basket Stuffers STEM Educational
7K
▲ 40.0%vs. prior month
$40.7K
latest month
12-month trend
B079D7XHSY
Moose Games Flipslide, Handheld Puzzle Game, Travel Toy Ages 8-13 | 4 modes (Speed, Multiplayer, Level, Memory) fast-paced puzzle fun; travel game and great gift for boys and girls ages 8-13
6K
▼ 14.3%vs. prior month
$76.5K
latest month
12-month trend
B086PNKX2P
GAN 356 M, Speed Cube 3x3 Magnetic Puzzle for Kids | Smooth turning, stable control, beginner-friendly performance, spatial awareness toys for cubers adults, no extra ges
3K
▲ 0.0%vs. prior month
$79.1K
latest month
12-month trend
B07RSZ7W65
GAN 356 RS, Speed Cube 3x3 Stickerless Puzzle for Kids | Smooth turning, easy control, beginner-friendly performance, hand-eye coordination toys for boys girls adults, non-magnetic
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B00PM722OI
D-FantiX Cyclone Boys 3x3 Speed Cube (56mm), Smooth Turning Brain Teaser | Classic Stickerless 3by3 Magic Cube for Beginner, Adult Fidget Toys, Kids Birthday Gifts, Stocking Stuffers for Teen Boys
1K
▼ 50.0%vs. prior month
$9.1K
latest month
12-month trend
B07W5QM4DP
Shashibo DODECA Magnetic Puzzle Cube, Stress Relief Fidget Toy | 100+ Possible Shapes, Sensory Fidget Toy For Adults & Kids, Fun Shape Shifting Puzzle Box For All Ages
1K
▲ 0.0%vs. prior month
$22.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rubix Cube Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
nabreeli is the best-performing rubix cube brand in July 2026, moving 7,000 units across 1 ASIN for 29.2% of Top 10 volume. Moose follows with 6,000 units (25.0%), ahead of GAN on 5,000 units (20.8%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $22.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
nabreeli
1 ASIN in Top 10
29.2%
Units
7K
Revenue
$40.7K
Avg. price
$6.99
B0F619DLDC
$6.99·★4.4·724 revs3x3 Speed Cube Stickerless with Stand & Tutorial Toy Gift for Boys 6-12 | Problem-Solving Brain Teaser, Easy Turning Sensory Puzzle Basket Stuffers STEM Educational
Units sold7K
Moose
1 ASIN in Top 10
25.0%
Units
6K
Revenue
$76.5K
Avg. price
$12.59
B079D7XHSY
$12.59·★4.6·12.5K revsMoose Games Flipslide, Handheld Puzzle Game, Travel Toy Ages 8-13 | 4 modes (Speed, Multiplayer, Level, Memory) fast-paced puzzle fun; travel game and great gift for boys and girls ages 8-13
Units sold6K
GAN
2 ASINs in Top 10
20.8%
Units
5K
Revenue
$119.1K
Avg. price
$22.14
B086PNKX2P
$24.29·★4.8·12.7K revsGAN 356 M, Speed Cube 3x3 Magnetic Puzzle for Kids | Smooth turning, stable control, beginner-friendly performance, spatial awareness toys for cubers adults, no extra ges
Units sold3KB07RSZ7W65
$19.99·★4.6·14.4K revsGAN 356 RS, Speed Cube 3x3 Stickerless Puzzle for Kids | Smooth turning, easy control, beginner-friendly performance, hand-eye coordination toys for boys girls adults, non-magnetic
Units sold2K
Trending Rubix Cube Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09S12SDKG booked 1K units at $8.96, with ▲ 25.0% MoM change. On the growth side, B0BQQLLMBR leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B07DLDHLZW close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09S12SDKG
AMAZA 3x3 Speed Cube Black Magic Cube Puzzles for Kids Adults
Price
$8.96
Rating
4.6
Reviews
755
Latest month sales
B0BQQLLMBR
Rubik's Race Fast-Paced Strategy Board Game & Brain Teaser Fidget Toy | Fast, Head-To-Head Puzzle Game, A Competitive STEM Toy That Sharpens Pattern Recognition & Quick Problem-Solving, Ages 7+
Price
$14.99
Rating
4.6
Reviews
600
Latest month sales
B07DLDHLZW
Bulk 24 Pack 3x3 Speed Puzzle Cubes - Classic Magic Brain Teasers, Party Favors, Classroom Prizes, Birthday Stocking Stuffers - Bright Colors, Beginner Friendly
Unlock to view ASIN details and product titles
Price
$40.49
Rating
4.1
Reviews
216
Latest month sales
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