Rubber Snakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rubber Snakes sales on Amazon US totaled 15,250 units in July 2026 (▼ 27.7% vs. the prior month), generating an estimated $165,113 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 49.2% of revenue, while a typical listing is priced at $10.72. The keyword itself pulled 9,548 Amazon queries over the same period (▼ 23.2% MoM).
Zooming out to the 12-month window ending July 2026, the rubber snakes Top 50 moved 143,800 units and $1,510,582 in cumulative sales — an average of 11,983 units and $125,882 per month. Monthly throughput topped out at 21,100 units in June 2026 and dipped to 4,100 in January 2026, leaving the latest reading 42.5% higher than August 2025.
Rubber Snakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.3K
▼ 27.7% MoM
Monthly Revenue 2026/07
$165.1K
▼ 31.1% MoM
Top 10 Market Share 2026/07
47.9%
Rubber Snakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rubber snakes listing on Amazon US in July 2026 is ASIN B07PMCH1NY (Brand: Blulu), which sold 1,000 units at $9.99 apiece — equal to 6.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 7,300 units and $81,194 in July 2026 — 47.9% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rubber Snakes' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PMCH1NY
Blulu 3 Pcs Rubber Snakes Realistic Large Fake Snake Toys, Classic Style | Lifelike Plastic Snake for Garden to Keep Birds Away, Halloween Gag Prank Props, Scare Squirrels Mice, Christmas Prank Stuff
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
B0CYZZHRPN
Upitry Rubber Snakes Fake Snake - Rattlesnake Realistic Keep Birds Away | Prank Life Size Toy That Look Real - Garden Plastic Scare Birds - Gag Toys & Practical Jokes - Christmas Halloween Prank Toys
900
▼ 55.0%vs. prior month
$13.5K
latest month
12-month trend
B0B3183YHL
Rubber Snakes to Keep Birds Away - 4 PCS Realistic Fake Rubber Snake for Garden Props to Scare Birds, Squirrels and Mice
800
▼ 20.0%vs. prior month
$5.7K
latest month
12-month trend
B0DQTVHMYJ
ANABIUP Fake Snake, Rubber Snake Prank with String and Clip, Realistic Rubber Snake Prank for Playing Jokes
700
▼ 12.5%vs. prior month
$6.6K
latest month
12-month trend
B0D2HPNP5K
Hsxfl Realistic Fake Snakes Toy Soft Rubber Snake Realistic Keep Birds and Squirrels Away, Rattlesnake Toys for Garden Gift April Fools' Day Party Favors or Halloween Decoration Props
700
▼ 12.5%vs. prior month
$6.4K
latest month
12-month trend
B0D9QTF3PD
Gelabur 2Pcs Fake Snakes Prank, Soft Rubber Snake Realistic Keep Birds Away, Fake Snakes Toy - Life-Like Snake Figurine for Pranks, Halloween Decorations, and Educational Purposes
700
▼ 30.0%vs. prior month
$9.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rubber Snakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blulu is the best-performing rubber snakes brand in July 2026, moving 1,000 units across 1 ASIN for 13.7% of Top 10 volume. Upitry follows with 900 units (12.3%), ahead of Xsltkby on 800 units (11.0%).
Volume is spread across 10 brands, with the top three holding 37.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.98 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blulu
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$10K
Avg. price
$9.99
B07PMCH1NY
$9.99·★4.3·2.2K revsBlulu 3 Pcs Rubber Snakes Realistic Large Fake Snake Toys, Classic Style | Lifelike Plastic Snake for Garden to Keep Birds Away, Halloween Gag Prank Props, Scare Squirrels Mice, Christmas Prank Stuff
Units sold1K
Upitry
1 ASIN in Top 10
12.3%
Units
900
Revenue
$13.5K
Avg. price
$13.49
B0CYZZHRPN
$13.49·★4.5·814 revsUpitry Rubber Snakes Fake Snake - Rattlesnake Realistic Keep Birds Away | Prank Life Size Toy That Look Real - Garden Plastic Scare Birds - Gag Toys & Practical Jokes - Christmas Halloween Prank Toys
Units sold900
Xsltkby
1 ASIN in Top 10
11.0%
Units
800
Revenue
$5.7K
Avg. price
$6.98
B0B3183YHL
$6.98·★4.2·707 revsRubber Snakes to Keep Birds Away - 4 PCS Realistic Fake Rubber Snake for Garden Props to Scare Birds, Squirrels and Mice
Units sold800
Trending Rubber Snakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BWPQPFQ2 booked 700 units at $6.99, with ▲ 75.0% MoM change. On the growth side, B076FQ7MSR leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0D72K8HTJ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWPQPFQ2
RLINGX Rubber Snakes to Keep Birds Away - Realistic Fake Rubber Snakes for Garden Props to Scare Birds, Squirrels, Mice and Pranks (4 Pieces)
Price
$6.99
Rating
4.2
Reviews
609
Latest month sales
B076FQ7MSR
49" Realistic Rubber Snake | Coiled Fake Black Mamba for Garden to Keep Birds & Squirrels Away - Scary Prank Stuff & Halloween Prop for Kids and Adults
Price
$7.35
Rating
4.4
Reviews
1.5K
Latest month sales
B0D72K8HTJ
HFATMOS 12 Pcs Colorful Realistic Snakes Rubber Mini Plastic Snakes Prank | Party Decor, Tricking People, Garden Props Decorations, 11in
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.4
Reviews
137
Latest month sales
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