Rtic Lunch Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rtic Lunch Box sales on Amazon US totaled 160,200 units in July 2026 (▲ 31.8% vs. the prior month), generating an estimated $2,988,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.9% of unit volume and 52.5% of revenue, while a typical listing is priced at $29.90. The keyword itself pulled 23,463 Amazon queries over the same period (▲ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the rtic lunch box Top 50 moved 1,485,150 units and $27,414,568 in cumulative sales — an average of 123,763 units and $2,284,547 per month. Monthly throughput topped out at 232,400 units in August 2025 and dipped to 60,050 in May 2026, leaving the latest reading 31.1% lower than August 2025.
Rtic Lunch Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.2K
▲ 31.8% MoM
Monthly Revenue 2026/07
$3M
▲ 14.2% MoM
Top 10 Market Share 2026/07
69.9%
Rtic Lunch Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rtic lunch box listing on Amazon US in July 2026 is ASIN B0DBDKT4QC (Brand: HOTOR), which sold 30,000 units at $7.99 apiece — equal to 18.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,569,870 in July 2026 — 69.9% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rtic Lunch Box' on Amazon
July 2026
Is 69.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DBDKT4QC
HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black
30K
▲ 50.0%vs. prior month
$244.5K
latest month
12-month trend
B01M06AQLF
Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach, Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
20K
▲ 100.0%vs. prior month
$315.2K
latest month
12-month trend
B07LC4VGKR
Cool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
10K
▲ 150.0%vs. prior month
$95.4K
latest month
12-month trend
B0CGV18G25
Travel Utensils with Case, Quatish Portable Silverware Set for Work, Stainless Steel Reusable Travel Cutlery Set, Fork and Spoon Set for Camping, Picnic, Gadgets, Lunch Box for Men, Black
9K
▼ 10.0%vs. prior month
$71.2K
latest month
12-month trend
B091CL4YKY
Femuar Reusable Lunch Box for Men/Women - Insulated Lunch Bag Leakproof Lunchbox for Work Office Picnic Beach - Freezable Lunch Cooler Bag with Adjustable Shoulder Strap - Black
9K
▲ 12.5%vs. prior month
$76K
latest month
12-month trend
B07VLFFV5F
ZM-YOUTOO Lunch Box for Men - Reusable Lunch Bag Men Adult Women- Insulated Small LunchBox
8K
▲ 166.7%vs. prior month
$96.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rtic Lunch Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HOTOR is the best-performing rtic lunch box brand in July 2026, moving 30,000 units across 1 ASIN for 26.8% of Top 10 volume. Healthy Packers follows with 20,000 units (17.9%), ahead of Fit & Fresh on 10,000 units (8.9%).
Volume is spread across 10 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HOTOR
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$244.5K
Avg. price
$7.99
B0DBDKT4QC
$7.99·★4.4·8.4K revsHOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black
Units sold30K
Healthy Packers
1 ASIN in Top 10
17.9%
Units
20K
Revenue
$315.2K
Avg. price
$15.99
B01M06AQLF
$15.99·★4.6·31.4K revsHealthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach, Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
Units sold20K
Fit & Fresh
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$95.4K
Avg. price
$8.99
B07LC4VGKR
$8.99·★4.7·33.7K revsCool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
Units sold10K
Trending Rtic Lunch Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VLFFV5F booked 8K units at $18.99, with ▲ 166.7% MoM change. On the growth side, B07CM84FHL leads positive momentum with ▲ 500.0% MoM growth on 3K units, with B098KGX6G3 close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VLFFV5F
ZM-YOUTOO Lunch Box for Men - Reusable Lunch Bag Men Adult Women- Insulated Small LunchBox
Price
$18.99
Rating
4.5
Reviews
4.8K
Latest month sales
B07CM84FHL
JanSport Big Break Insulated Lunch Bag - Small Soft-Sided Cooler Ideal for Class, Work, or Meal Prep, Black
Price
$21.99
Rating
4.6
Reviews
1.7K
Latest month sales
B098KGX6G3
Bentgo Deluxe Insulated Lunch Bag with Adjustable Strap & Outer Pocket | Fits Most Bentgo Lunch Boxes, Internal Mesh Pocket, Safe & Durable Materials (Carbon Black)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
8.5K
Latest month sales
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