Rope Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rope Lights sales on Amazon US totaled 111,450 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $2,411,389 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 48.2% of revenue, while a typical listing is priced at $36.99. The keyword itself pulled 29,878 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the rope lights Top 50 moved 1,301,750 units and $29,013,452 in cumulative sales — an average of 108,479 units and $2,417,788 per month. Monthly throughput topped out at 139,600 units in November 2025 and dipped to 76,200 in May 2026, leaving the latest reading 6.7% lower than August 2025.
Rope Lights Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.5K
▼ 10.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 22.6% MoM
Top 10 Market Share 2026/07
73.6%
Rope Lights Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rope lights listing on Amazon US in July 2026 is ASIN B0991Q94KP (Brand: Govee), which sold 10,000 units at $13.49 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,162,960 in July 2026 — 73.6% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rope Lights' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0991Q94KP
Govee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B09V366BDY
KSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Décor
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0C2MHG632
Leeleberd Led Lights for Bedroom 100 ft (2 Rolls of 50ft) Music Sync Color Changing RGB Led Strip Lights with Remote App Control Bluetooth Led Strip, Lights for Room Home Kitchen Party Decor
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
B0D4DJ6BRR
DAYBETTER LED Strip Lights 130ft Lights Strip for Bedroom, Desk, Indoor Room Bedroom Birthday Gifts RGB Decor with Remote and 24V Power Supply
10K
▲ 0.0%vs. prior month
$100.3K
latest month
12-month trend
B0DN1K2RLD
DAYBETTER LED Strip Lights 110ft 1Roll RGB Music Sync Smart App Control | Indoor color changing decor for bedroom, kitchen, party. 44-key IR remote, timer, cuttable, flexible, strong adhesive
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
B0932M1666
Tenmiro Led Lights for Bedroom 100ft (2 Rolls of 50ft) Music Sync Color Changing Strip Lights with Remote and App Control RGB Strip, for Room Home Party Decoration
7K
▲ 16.7%vs. prior month
$64.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rope Lights Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DAYBETTER is the best-performing rope lights brand in July 2026, moving 20,000 units across 2 ASINs for 24.4% of Top 10 volume. Govee follows with 15,000 units (18.3%), ahead of Brightown on 13,000 units (15.9%).
Volume is spread across 7 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $20.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DAYBETTER
2 ASINs in Top 10
24.4%
Units
20K
Revenue
$191.8K
Avg. price
$12.99
B0D4DJ6BRR
$13.99·★4.2·41.9K revsDAYBETTER LED Strip Lights 130ft Lights Strip for Bedroom, Desk, Indoor Room Bedroom Birthday Gifts RGB Decor with Remote and 24V Power Supply
Units sold10KB0DN1K2RLD
$11.99·★4.4·36K revsDAYBETTER LED Strip Lights 110ft 1Roll RGB Music Sync Smart App Control | Indoor color changing decor for bedroom, kitchen, party. 44-key IR remote, timer, cuttable, flexible, strong adhesive
Units sold10K
Govee
2 ASINs in Top 10
18.3%
Units
15K
Revenue
$268.8K
Avg. price
$20.24
B0991Q94KP
$13.49·★4.4·26.2K revsGovee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold10KB099S9DXT7
$26.99·★4.4·26.2K revsGovee 32.8ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold5K
Brightown
2 ASINs in Top 10
15.9%
Units
13K
Revenue
$222.1K
Avg. price
$18.48
B00RQHBZVS
$17.99·★4.5·57.4K revsBrightown Outdoor String Lights, 29FT G40 LED IP65 Waterproof Patio Lights | 12 Shatterproof Edison Bulbs, Plug-In, Dimmable, Connectable, Hanging Light for Backyard Porch Party Decor, Warm White
Units sold7KB09TGSQKRF
$18.98·★4.7·4.9K revsOutdoor String Lights, 55(50+5) FT 25 Bulbs IP65 Waterproof Patio Lights | Shatterproof Dimmable Hanging Connectable G40 Globe LED Outdoor Lights for Christmas, Backyard, Bistro, Porch
Units sold6K
Trending Rope Lights Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B4NT4J28 booked 7K units at $29.99, with ▲ 16.7% MoM change. On the growth side, B0GVJBWC6K leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B07TZJ4XZJ close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B4NT4J28
Brightever 100FT Outdoor String Lights 52 Bulbs, Waterproof Patio Lights | 2 Spare ST38 Edison Bulbs Dimmable, Connectable Plug-in LED Outdoor Lighting for Porch, Garden, Backyard, Balcony, 2700K
Price
$29.99
Rating
4.5
Reviews
10K
Latest month sales
B0GVJBWC6K
COB LED Strip Lights, Warm White Dimmable Rope with Remote, 9.84ft | Self-Adhesive, Waterproof, Cuttable, 24V, Flexible, Silicone, 3000K, Neon Tape for Bedroom, Kitchen, Cabinet, TV 10 mm Width
Price
$19.99
Rating
4.5
Reviews
65
Latest month sales
B07TZJ4XZJ
GIGALUMI 2 Pack LED Solar Rope String Lights Outdoor Waterproof, Cool White | Total 72FT 200LED, 8 Modes IP65, Solar Strip Lights for Outside Tree Fence Railing, Decorative Lighting for Patio Yard Porch
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.2
Reviews
2.6K
Latest month sales
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