Roller Window Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roller Window Shades sales on Amazon US totaled 33,400 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $758,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.8% of unit volume and 61.9% of revenue, while a typical listing is priced at $46.81. The keyword itself pulled 14,208 Amazon queries over the same period (▼ 20.0% MoM).
Zooming out to the 12-month window ending July 2026, the roller window shades Top 50 moved 248,850 units and $5,654,919 in cumulative sales — an average of 20,738 units and $471,243 per month. Monthly throughput topped out at 34,000 units in June 2026 and dipped to 9,000 in February 2026, leaving the latest reading 0.8% higher than August 2025.
Roller Window Shades Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$758.2K
▼ 8.4% MoM
Top 10 Market Share 2026/07
83.8%
Roller Window Shades Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roller window shades listing on Amazon US in July 2026 is ASIN B00WH7Y7TY (Brand: Munchkin), which sold 10,000 units at $14.99 apiece — equal to 29.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $469,202 in July 2026 — 83.8% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roller Window Shades' on Amazon
July 2026
Is 83.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WH7Y7TY
Munchkin Brica Sun Safety Car Window Shade with Heat Alert, Helps Block UVA/UVB Rays, 2 Pack, Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B0BY26JWX7
Sumobaby 50"x60" Portable Blackout Curtains Blinds for Windows No Drill | 100% Blackout Window Shades with Hook & Loop Tapes Curtains Easy to Cut Fit for Bedroom,Baby Room and TV Room (Black)
5K
▲ 66.7%vs. prior month
$93.3K
latest month
12-month trend
B09ST7NGT7
LazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
4K
▼ 20.0%vs. prior month
$52.8K
latest month
12-month trend
B000SDROMG
Redi Shade No Tools Original Blackout Pleated Paper Shade Black, 36" W x 72" L, 6 Pack
3K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B07Q72HJ65
Sfee Car Window Shade for Side Windows, 2 Pack Sun Shade Retractable for Car Blocks Heat and UV Rays Glare Protection Roller Sunshade Visor for Baby, Kids, Pets, Passengers
3K
▼ 25.0%vs. prior month
$47.7K
latest month
12-month trend
B0B17QJGFF
Blackout Curtains 100% Blackout Blinds Window Cover Portable Shades 157x57” | No Drill, Cuttable Fabric, Temporary Blinds, Indoor Window Shades, Bedroom Nursery RV Travel, Sun Blocker, Room Darkening
800
▲ 0.0%vs. prior month
$22.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Roller Window Shades Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Munchkin is the best-performing roller window shades brand in July 2026, moving 10,000 units across 1 ASIN for 35.7% of Top 10 volume. Sumobaby follows with 5,000 units (17.9%), ahead of LazBlinds on 4,000 units (14.3%).
With 10 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.19 to $16.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Munchkin
1 ASIN in Top 10
35.7%
Units
10K
Revenue
$104.3K
Avg. price
$14.99
B00WH7Y7TY
$14.99·★4.3·13.7K revsMunchkin Brica Sun Safety Car Window Shade with Heat Alert, Helps Block UVA/UVB Rays, 2 Pack, Black
Units sold10K
Sumobaby
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$93.3K
Avg. price
$16.80
B0BY26JWX7
$16.80·★4.3·1.9K revsSumobaby 50"x60" Portable Blackout Curtains Blinds for Windows No Drill | 100% Blackout Window Shades with Hook & Loop Tapes Curtains Easy to Cut Fit for Bedroom,Baby Room and TV Room (Black)
Units sold5K
LazBlinds
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$52.8K
Avg. price
$13.19
B09ST7NGT7
$13.19·★3.9·5.2K revsLazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
Units sold4K
Trending Roller Window Shades Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DGG6DG7S booked 700 units at $35.90, with ▲ 75.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGG6DG7S
No Drill No Tools Blackout Cellular Shades,White,Custom Size | No Tools Honeycomb Blinds for Indoor Windows.Easy to Install,Thermal Insulation Noise Reduction for Bedroom Home Office
Price
$35.90
Rating
4.6
Reviews
461
Latest month sales
B0BF97L4F1
AOSKY Blackout Cordless Roller Shade for Indoor Windows, 23"W x 72"H, Black | Black Out Window Shade with Spring System, Thermal Insulated UV-blocking Fabric, Room Darkening Pull Down Blind for Home Door
Price
$25.99
Rating
4.4
Reviews
6K
Latest month sales
B0915BF3GJ
Persilux Cordless Zebra Blinds for Windows Free-Stop Roller Windows Shades (24" W X 72" H, White) Dual Layer Light Control for Day and Night, Light Filtering Sheer Shades for Home, Easy to Install
Unlock to view ASIN details and product titles
Price
$26.97
Rating
4.6
Reviews
4.3K
Latest month sales
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