Rog Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Rog sales on Amazon US totaled 8,450 units in July 2026 (▼ 31.0% vs. the prior month), generating an estimated $7,199,876 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 37.0% of revenue, while a typical listing is priced at $1438.35. The keyword itself pulled 55,248 Amazon queries over the same period (▲ 90.8% MoM).

Zooming out to the 12-month window ending July 2026, the rog Top 50 moved 112,450 units and $87,281,095 in cumulative sales — an average of 9,371 units and $7,273,425 per month. Monthly throughput topped out at 20,850 units in November 2025 and dipped to 4,500 in May 2026, leaving the latest reading 36.3% higher than August 2025.

112.5KTotal units sold · Last 12 months
$87.3MTotal revenue · Last 12 months
55.2K▲ 90.8% MoM
Monthly search volume
$1438.35Avg. price · July 2026

Rog Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales6.2K
Revenue$5.6M

2025/09

Sales6K
Revenue$5.4M

2025/10

Sales9.1K
Revenue$7.2M

2025/11

Sales20.9K
Revenue$16.3M

2025/12

Sales13.4K
Revenue$9.4M

2026/01

Sales9.1K
Revenue$7.4M

2026/02

Sales7.1K
Revenue$4.5M

2026/03

Sales8.1K
Revenue$5.3M

2026/04

Sales7.4K
Revenue$4.8M

2026/05

Sales4.5K
Revenue$3.3M

2026/06

Sales12.3K
Revenue$10.8M
8.4K

2026/07

Sales8.4K
Revenue$7.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

8.4K

▼ 31.0% MoM

Monthly Revenue 2026/07

$7.2M

▼ 33.1% MoM

Top 10 Market Share 2026/07

60.4%

See the Top 10 ASINs driving 60.4% of sales

Rog Market Share & Sales Concentration on Amazon US — July 2026

The most-sold rog listing on Amazon US in July 2026 is ASIN B09GP7P1XS (Brand: ASUS), which sold 1,000 units at $160.00 apiece — equal to 11.8% of every unit tracked in this report.

The Top 10 ASINs account for 5,100 units and $2,666,248 in July 2026 — 60.4% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Rog' on Amazon

July 2026
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60.4% Volume Share 5.1K units sold
37.0% Revenue Share $2.7M estimated
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Top 5 Volume Share breakdown

B09GP7P1XS 11.8%
B0DZZWMB2L 11.8%
B0DDZNZF76 5.9%
B0DNTLYK6Z 5.9%
B0CV24GQ9W 4.7%
Others 59.8%
#1
Asus ROG Strix B550-F Gaming WiFi II AMD AM4 (3rd Gen Ryzen) ATX Gaming Motherboard (PCIe 4.0,WiFi 6E, 2.5Gb LAN, BIOS Flashback, HDMI 2.1, Addressable Gen 2 RGB Header and Aura Sync)

B09GP7P1XS

Asus ROG Strix B550-F Gaming WiFi II AMD AM4 (3rd Gen Ryzen) ATX Gaming Motherboard (PCIe 4.0,WiFi 6E, 2.5Gb LAN, BIOS Flashback, HDMI 2.1, Addressable Gen 2 RGB Header and Aura Sync)

$160.00· 4.6·3.3K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$161.2K

latest month

Monthly Trend

12-month trend

#2
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms, NVIDIA® GeForce RTX™ 5060, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home, G615JMR-AS74

B0DZZWMB2L

ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms, NVIDIA® GeForce RTX™ 5060, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home, G615JMR-AS74

$1580.99· 4.5·567 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$1.4M

latest month

Monthly Trend

12-month trend

#3
ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI

B0DDZNZF76

ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI

$365.58· 4.4·598 reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$199.5K

latest month

Monthly Trend

12-month trend

#4
ASUS ROG Pelta Wireless Gaming Headset with Detachable Mic - Black | Tri-Mode (BT, 2.4GHz, USB-C) 50mm Titanium-Plated Drivers, 70H Battery, Ergonomic, Lightweight, for PC, PS4/5, Switch, Mobile

B0DNTLYK6Z

ASUS ROG Pelta Wireless Gaming Headset with Detachable Mic - Black | Tri-Mode (BT, 2.4GHz, USB-C) 50mm Titanium-Plated Drivers, 70H Battery, Ergonomic, Lightweight, for PC, PS4/5, Switch, Mobile

$79.99· 4.3·399 reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$49.7K

latest month

Monthly Trend

12-month trend

#5
ASUS ROG XG27ACS 27 Inch 1440p 180Hz USB-C G-SYNC HDR Gaming Monitor | DisplayHDR 400, sRGB 133%, 1ms (GTG), Fast IPS, ELMB Sync, AI Gaming, Free Sync, for PS5 and Xbox

B0CV24GQ9W

ASUS ROG XG27ACS 27 Inch 1440p 180Hz USB-C G-SYNC HDR Gaming Monitor | DisplayHDR 400, sRGB 133%, 1ms (GTG), Fast IPS, ELMB Sync, AI Gaming, Free Sync, for PS5 and Xbox

$199.00· 4.4·1.1K reviews
Monthly Sales

400

▼ 60.0%

vs. prior month

Revenue

$89.8K

latest month

Monthly Trend

12-month trend

#6
ASUS ROG Cetra Open Wireless Open Ear Earbuds, Dual-Mode Bluetooth/2.4GHz, | Open-Ear Design, 16H Playtime, IPX5 Water Resistant, Quad AI Noise-Canceling Mic, for Daily/Workout/Outdoor/Gaming Use

B0GMYLH4BG

ASUS ROG Cetra Open Wireless Open Ear Earbuds, Dual-Mode Bluetooth/2.4GHz, | Open-Ear Design, 16H Playtime, IPX5 Water Resistant, Quad AI Noise-Canceling Mic, for Daily/Workout/Outdoor/Gaming Use

$229.99· 4.0·93 reviews
Monthly Sales

400

▲ 33.3%

vs. prior month

Revenue

$91.9K

latest month

Monthly Trend

12-month trend

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