Roc Eye Balm Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roc Eye Balm Stick sales on Amazon US totaled 917,000 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $16,438,530 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 59.2% of revenue, while a typical listing is priced at $20.92. The keyword itself pulled 34,971 Amazon queries over the same period (▲ 37.6% MoM).
Zooming out to the 12-month window ending July 2026, the roc eye balm stick Top 50 moved 9,147,200 units and $161,910,425 in cumulative sales — an average of 762,267 units and $13,492,535 per month. Monthly throughput topped out at 1,273,000 units in June 2026 and dipped to 493,500 in May 2026, leaving the latest reading 81.5% higher than August 2025.
Roc Eye Balm Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
917K
▼ 28.0% MoM
Monthly Revenue 2026/07
$16.4M
▼ 31.7% MoM
Top 10 Market Share 2026/07
66.5%
Roc Eye Balm Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roc eye balm stick listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 610,000 units and $9,737,400 in July 2026 — 66.5% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roc Eye Balm Stick' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Roc Eye Balm Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing roc eye balm stick brand in July 2026, moving 100,000 units across 1 ASIN for 16.4% of Top 10 volume. celimax follows with 100,000 units (16.4%), ahead of medicube on 90,000 units (14.8%).
Volume is spread across 10 brands, with the top three holding 47.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.93 to $19.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
celimax
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$1.8M
Avg. price
$13.00
B0DK4Y2YP3
$13.00·★4.4·23.2K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
medicube
1 ASIN in Top 10
14.8%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·2.2K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
Trending Roc Eye Balm Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DM4D187H booked 30K units at $12.59, with ▲ 200.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Price
$9.74
Rating
4.8
Reviews
16.2K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
155
Latest month sales
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