Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ring sales on Amazon US totaled 192,800 units in July 2026 (▼ 37.0% vs. the prior month), generating an estimated $19,944,169 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 38.2% of revenue, while a typical listing is priced at $139.13. The keyword itself pulled 256,199 Amazon queries over the same period (▼ 57.0% MoM).
Zooming out to the 12-month window ending July 2026, the ring Top 50 moved 2,132,850 units and $201,128,735 in cumulative sales — an average of 177,738 units and $16,760,728 per month. Monthly throughput topped out at 304,550 units in June 2026 and dipped to 130,950 in January 2026, leaving the latest reading 39.9% higher than August 2025.
Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.8K
▼ 37.0% MoM
Monthly Revenue 2026/07
$19.9M
▼ 38.9% MoM
Top 10 Market Share 2026/07
51.9%
Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ring listing on Amazon US in July 2026 is ASIN B076JKHDQT (Brand: Ring), which sold 10,000 units at $34.99 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $7,621,600 in July 2026 — 51.9% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ring' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076JKHDQT
Quick Release Battery Pack — Compatible with all battery-powered Ring Cameras and Ring Doorbells
10K
▲ 0.0%vs. prior month
$349.9K
latest month
12-month trend
B09JZ5BG26
Ring Spotlight Cam Plus, Battery, Home or business security with HD video, Two-Way Talk, Color Night Vision, and Security Siren, White
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0B6GLQJMV
Ring Indoor Cam, Home or business security in 1080p HD video, White
10K
▲ 0.0%vs. prior month
$499.9K
latest month
12-month trend
B0C5QRZ47P
Ring Outdoor Cam (Stick Up Cam), Weather-resistant home or business HD security camera, Live View, Color Night Vision, Two-Way Talk, motion alerts, Works with Alexa, White
10K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B0DXM9Y8J1
Ring Indoor Cam Plus (newest model), Home or business security, Retinal 2K for crisp, true-to-life video quality, 4x Enhanced Zoom, Low-Light Sight, White
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0DXMSSDHX
Ring Indoor Cam Plus (newest model), Home or business security, Retinal 2K for crisp, true-to-life video quality, 4x Enhanced Zoom, Low-Light Sight, Black
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Ring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08PW1YFYF leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0FWDS4W4V close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PW1YFYF
Like-New Ring Alarm 8-Piece Kit (newest model), Home or business security system with optional 24/7 professional monitoring
Price
$180.99
Rating
4.7
Reviews
834
Latest month sales
B0FWDS4W4V
Ring Floodlight Cam, Wired (newest model), Home or business security, Wide-Angle Retinal 2K Video, 6x Enhanced Zoom, Ultra-Bright Floodlights, Black
Price
$199.99
Rating
4.5
Reviews
157
Latest month sales
B0FWFJ5Q2Z
Ring Floodlight Cam, Wired (newest model), Home or business security, Wide-Angle Retinal 2K Video, 6x Enhanced Zoom, Ultra-Bright Floodlights, White
Unlock to view ASIN details and product titles
Price
$149.99
Rating
4.5
Reviews
155
Latest month sales
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