Richardson 112 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Yupoong is the best-performing richardson 112 brand in July 2026, moving 2,500 units across 2 ASINs for 24.5% of Top 10 volume. FURTALK follows with 2,000 units (19.6%), ahead of Pacific Headwear on 1,000 units (9.8%).

Volume is spread across 9 brands, with the top three holding 53.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $16.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00HLFHWKS booked 600 units at $9.75, with ▲ 20.0% MoM change. On the growth side, B0DJG6V7F6 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B06ZZGSY9P close behind at ▲ 33.3% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.