Rice Strainer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rice Strainer sales on Amazon US totaled 99,800 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $1,515,518 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 57.5% of revenue, while a typical listing is priced at $16.33. The keyword itself pulled 31,453 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the rice strainer Top 50 moved 1,037,450 units and $15,272,948 in cumulative sales — an average of 86,454 units and $1,272,746 per month. Monthly throughput topped out at 105,100 units in November 2025 and dipped to 52,850 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Rice Strainer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
99.8K
▼ 1.8% MoM
Monthly Revenue 2026/07
$1.5M
▲ 2.9% MoM
Top 10 Market Share 2026/07
58.1%
Rice Strainer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rice strainer listing on Amazon US in July 2026 is ASIN B007TUQF9O (Brand: Cuisinart), which sold 10,000 units at $15.88 apiece — equal to 10.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $870,930 in July 2026 — 58.1% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rice Strainer' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007TUQF9O
Cuisinart Mesh Strainers, Stainless Steel, Dishwasher Safe, 3-Count | Fine mesh kitchen strainers in 3 sizes, can be used as a pasta strainer, rice strainer, spaghetti strainer, CTG-00-3MS
10K
▲ 0.0%vs. prior month
$152.2K
latest month
12-month trend
B01MQCHQHD
U.S. Kitchen Supply Stainless Steel Colander Strainer - 6-Quart Collapsible Colander with Expandable Rubber Handles - Rectangular Sieve, Fine Mesh Stainless Steel Strainers and Colanders for Kitchen
7K
▲ 16.7%vs. prior month
$139.9K
latest month
12-month trend
B0B189KTBQ
Anaeat Fine Mesh Strainers - Premium Stainless Steel Colander Sieve Sifters, with Durable Mesh and Sturdy Handle, Excellent for Sifting Dry ingredients, Flour, Pastas, Rice, Tea (3.15"+5.5"+7.87")
7K
▲ 40.0%vs. prior month
$90.9K
latest month
12-month trend
B00555ETXY
EXCELSTEEL Heavy Duty Stainless Steel Colander 5 Qt | Easy Grip Handles | Self-Draining Base | Mirror Polished | Dishwasher Safe | Pack of 1
7K
▼ 12.5%vs. prior month
$89.9K
latest month
12-month trend
B0BKRQQNPS
Gulex Colander Stainless Steel 3-Quart, Strainer Kitchen, Dishwasher Safe
5K
▼ 16.7%vs. prior month
$63K
latest month
12-month trend
B08QN2XBHS
3Pcs Super Wire Extra Fine Mesh Strainer with Handle, Small Medium Large Size Sifter Metal Strainer Set, Stainless Steel Sieve Fine Mesh Strainers for Kitchen Rice Juice Quinoa Food Flour Baking YLYL
5K
▼ 28.6%vs. prior month
$51.9K
latest month
12-month trend
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Best Rice Strainer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cuisinart is the best-performing rice strainer brand in July 2026, moving 10,000 units across 1 ASIN for 17.2% of Top 10 volume. U.S. Kitchen Supply follows with 7,000 units (12.1%), ahead of Anaeat on 7,000 units (12.1%).
Volume is spread across 10 brands, with the top three holding 41.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cuisinart
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$152.2K
Avg. price
$15.88
B007TUQF9O
$15.88·★4.7·34.7K revsCuisinart Mesh Strainers, Stainless Steel, Dishwasher Safe, 3-Count | Fine mesh kitchen strainers in 3 sizes, can be used as a pasta strainer, rice strainer, spaghetti strainer, CTG-00-3MS
Units sold10K
U.S. Kitchen Supply
1 ASIN in Top 10
12.1%
Units
7K
Revenue
$139.9K
Avg. price
$19.99
B01MQCHQHD
$19.99·★4.6·10.5K revsU.S. Kitchen Supply Stainless Steel Colander Strainer - 6-Quart Collapsible Colander with Expandable Rubber Handles - Rectangular Sieve, Fine Mesh Stainless Steel Strainers and Colanders for Kitchen
Units sold7K
Anaeat
1 ASIN in Top 10
12.1%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B0B189KTBQ
$12.99·★4.5·3.2K revsAnaeat Fine Mesh Strainers - Premium Stainless Steel Colander Sieve Sifters, with Durable Mesh and Sturdy Handle, Excellent for Sifting Dry ingredients, Flour, Pastas, Rice, Tea (3.15"+5.5"+7.87")
Units sold7K
Trending Rice Strainer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CFJYWBNY booked 4K units at $8.99, with ▲ 300.0% MoM change. On the growth side, B091H76FTD leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DG32BH64 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFJYWBNY
ELEEN Premium Stainless Steel Fine Mesh Strainers for Kitchen 3-Piece Set with Non-Slip Handle, Small, Medium & Large Sieves, Colanders and Sifter for Sifting, Straining, Pastas Tea, Rice Vegetables
Price
$8.99
Rating
4.7
Reviews
1.7K
Latest month sales
B091H76FTD
Anaeat Fine Mesh Strainers - Premium Stainless Steel Colander Sieve Sifters, with Durable Mesh and Sturdy Handle, Excellent for Sifting Dry ingredients, Flour, Pastas, Rice, Tea (6.3"）
Price
$9.99
Rating
4.5
Reviews
3.2K
Latest month sales
B0DG32BH64
Colander Stainless Steel Microporous, 2QT Rice Strainer with Mixing Bowl, Rice Washer Bowl Set with Handle, Food-Grade Strainers and Colanders for Kitchen, Pasta, Fruit, Dishwasher Safe
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.6
Reviews
456
Latest month sales
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