Refillable Water Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Refillable Water Balloons sales on Amazon US totaled 77,900 units in July 2026 (▼ 30.3% vs. the prior month), generating an estimated $1,620,387 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.9% of unit volume and 70.3% of revenue, while a typical listing is priced at $20.35. The keyword itself pulled 12,410 Amazon queries over the same period (▼ 49.6% MoM).
Zooming out to the 12-month window ending July 2026, the refillable water balloons Top 50 moved 296,300 units and $6,422,001 in cumulative sales — an average of 24,692 units and $535,167 per month. Monthly throughput topped out at 111,750 units in June 2026 and dipped to 2,000 in December 2025, leaving the latest reading 264.0% higher than August 2025.
Refillable Water Balloons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.9K
▼ 30.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 34.7% MoM
Top 10 Market Share 2026/07
71.9%
Refillable Water Balloons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold refillable water balloons listing on Amazon US in July 2026 is ASIN B0BRZXJFHM (Brand: Smirodi), which sold 10,000 units at $22.99 apiece — equal to 12.8% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $1,139,760 in July 2026 — 71.9% of unit volume and 70.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Refillable Water Balloons' on Amazon
July 2026









Is 71.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend

B07XYQY7SV
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
10K
▲ 150.0%vs. prior month
$249K
latest month
12-month trend

B0B44PDCLC
Bunch O Balloons Tropical Party (6 Pack) by ZURU, 200+ Rapid-Filling Self-Sealing Tropical Colored Water Balloons for Outdoor Family, Friends, Children Summer Fun (6 Pack)
10K
▼ 66.7%vs. prior month
$155.4K
latest month
12-month trend

B0BR7TS7P6
Reusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
9K
▲ 28.6%vs. prior month
$227.9K
latest month
12-month trend

B08CVRCFX3
Bunch O Balloons Crazy Color by ZURU, 200+ Rapid-Filling Self-Sealing Water Balloons for Outdoor Family, Friends, Children Summer Fun, Amazon Exclusive (6 Pack)
4K
▼ 20.0%vs. prior month
$72K
latest month
12-month trend

B0GTQ1ZDD1
Reusable Water Balloons,12 Pcs Magnetic Splash Refillable Balls,Summer Water Toys for Kids Pool Beach & Outdoor (12pcs)
4K
▲ 300.0%vs. prior month
$71.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Refillable Water Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bunch O Balloons is the best-performing refillable water balloons brand in July 2026, moving 24,000 units across 3 ASINs for 42.9% of Top 10 volume. Smirodi follows with 10,000 units (17.9%), ahead of KOKODI on 9,000 units (16.1%).
With 8 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.78 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bunch O Balloons
3 ASINs in Top 10
42.9%
Units
24K
Revenue
$476.4K
Avg. price
$19.78

B07XYQY7SV
$23.35·★4.6·19.7K revsZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Units sold10K
B0B44PDCLC
$17.99·★4.6·2.4K revsBunch O Balloons Tropical Party (6 Pack) by ZURU, 200+ Rapid-Filling Self-Sealing Tropical Colored Water Balloons for Outdoor Family, Friends, Children Summer Fun (6 Pack)
Units sold10K
B08CVRCFX3
$17.99·★4.6·6.3K revsBunch O Balloons Crazy Color by ZURU, 200+ Rapid-Filling Self-Sealing Water Balloons for Outdoor Family, Friends, Children Summer Fun, Amazon Exclusive (6 Pack)
Units sold4K
Smirodi
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$257.2K
Avg. price
$22.99

B0BRZXJFHM
$22.99·★4.7·3.5K revs12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
Units sold10K
KOKODI
1 ASIN in Top 10
16.1%
Units
9K
Revenue
$227.9K
Avg. price
$19.99

B0BR7TS7P6
$19.99·★4.7·2K revsReusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
Units sold9K
Trending Refillable Water Balloons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GTQ1ZDD1 booked 4K units at $19.99, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GTQ1ZDD1
Reusable Water Balloons,12 Pcs Magnetic Splash Refillable Balls,Summer Water Toys for Kids Pool Beach & Outdoor (12pcs)
Price
$19.99
Rating
4.8
Reviews
126
Latest month sales

B08F3WBJ9V
100 pcs Assorted Water Balloon with Filler in Poly Bag
Price
$4.68
Rating
4.2
Reviews
633
Latest month sales

B0B28HGX9T
600 Pack Water Balloons Refill Kits Eco-Friendly Latex Water Bomb Balloons for Summer Splash Fun Fight Games with 2 Hose Nozzles Refill Kits
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.0
Reviews
456
Latest month sales
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