Reef Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reef sales on Amazon US totaled 13,550 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $591,183 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.5% of unit volume and 41.3% of revenue, while a typical listing is priced at $44.92. The keyword itself pulled 36,330 Amazon queries over the same period (▼ 79.5% MoM).
Zooming out to the 12-month window ending July 2026, the reef Top 50 moved 80,000 units and $3,303,659 in cumulative sales — an average of 6,667 units and $275,305 per month. Monthly throughput topped out at 14,600 units in June 2026 and dipped to 2,550 in January 2026, leaving the latest reading 61.3% higher than August 2025.
Reef Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.6K
▼ 7.2% MoM
Monthly Revenue 2026/07
$591.2K
▼ 9.2% MoM
Top 10 Market Share 2026/07
43.5%
Reef Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reef listing on Amazon US in July 2026 is ASIN B07CZ54WT4 (Brand: REEF), which sold 800 units at $49.95 apiece — equal to 5.9% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,900 units and $244,343 in July 2026 — 43.5% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reef' on Amazon
July 2026
Is 43.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CZ54WT4
REEF Men's Cushion Phantom Flip Flop
800
▲ 33.3%vs. prior month
$38.6K
latest month
12-month trend
B00K2OKK1S
REEF Women's Cushion Breeze Flip Flops
700
▲ 0.0%vs. prior month
$26.6K
latest month
12-month trend
B07WR3JPTM
REEF Womens Bliss Nights Flip Flop
700
▼ 22.2%vs. prior month
$20.2K
latest month
12-month trend
B072K376FG
REEF Cushion Slim Womens Sandal
600
▲ 50.0%vs. prior month
$23.6K
latest month
12-month trend
B09K8WMWN6
REEF Cushion Vista Hi Womens Platform Fashion Sandal, Arch Support, Ultra Soft Cushion Footbed
600
▲ 50.0%vs. prior month
$26.1K
latest month
12-month trend
B07CZGKS5Q
REEF Men's One Slide Sandals
500
▼ 16.7%vs. prior month
$17K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Reef Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B072K376FG booked 600 units at $39.95, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072K376FG
REEF Cushion Slim Womens Sandal
Price
$39.95
Rating
4.2
Reviews
2.3K
Latest month sales
B09K8WMWN6
REEF Cushion Vista Hi Womens Platform Fashion Sandal, Arch Support, Ultra Soft Cushion Footbed
Price
$32.55
Rating
4.3
Reviews
9.1K
Latest month sales
B06XYDF4MY
REEF Men's Cushion Phantom Flip Flop
Unlock to view ASIN details and product titles
Price
$39.89
Rating
4.7
Reviews
16.9K
Latest month sales
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