Red String Bracelet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red String Bracelet sales on Amazon US totaled 37,350 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $303,499 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.1% of unit volume and 77.3% of revenue, while a typical listing is priced at $9.45. The keyword itself pulled 12,391 Amazon queries over the same period (▼ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the red string bracelet Top 50 moved 299,700 units and $2,298,337 in cumulative sales — an average of 24,975 units and $191,528 per month. Monthly throughput topped out at 37,350 units in July 2026 and dipped to 13,650 in May 2026, leaving the latest reading 52.4% higher than August 2025.
Red String Bracelet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.4K
▲ 6.6% MoM
Monthly Revenue 2026/07
$303.5K
▲ 9.2% MoM
Top 10 Market Share 2026/07
81.1%
Red String Bracelet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red string bracelet listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 26.8% of every unit tracked in this report.
The Top 10 ASINs account for 30,300 units and $234,562 in July 2026 — 81.1% of unit volume and 77.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red String Bracelet' on Amazon
July 2026
Is 81.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B0D4YNNF6W
LUSTEMBER 0.8mm Nylon String, Strong Bracelet String, Durable Nylon Cord for Jewelry Making, Bracelets, Beading, Necklaces, Rattail Braiding, Kumihimo, Wind Chimes, Blinds and Handicrafts
3K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D4YPR2T5
LUSTEMBER 0.8mm Nylon String, Strong Bracelet String, Durable Nylon Cord for Jewelry Making, Bracelets, Beading, Necklaces, Rattail Braiding, Kumihimo, Wind Chimes, Blinds and Handicrafts
3K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B088TGBRGY
Tarsus Evil Eye 7 Knot Lucky Bracelets Red String Amulet for Women Men | Symbolizing Protection, Luck & Positivity Jewelry, Slip Knot Adjustable Length 4-10 inches
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CHFP77LB
Poxtex 9pcs Evil Eye 7 Knot Lucky Bracelets, Rakhi for Brother and Bhabhi Adjustable Red String Amulet for Women Men with Gold Bead, Protection Jewelry Hand Bracelet
900
▲ 12.5%vs. prior month
$9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red String Bracelet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XLSFPY is the best-performing red string bracelet brand in July 2026, moving 10,000 units across 1 ASIN for 33.0% of Top 10 volume. LOVIMAG follows with 10,000 units (33.0%), ahead of LUSTEMBER on 6,000 units (19.8%).
With 9 brands splitting the Top 10 and 85.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XLSFPY
1 ASIN in Top 10
33.0%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
LOVIMAG
1 ASIN in Top 10
33.0%
Units
10K
Revenue
$98K
Avg. price
$8.99
B0G4CNKBT8
$8.99·★4.7·7.4K revsLOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
Units sold10K
LUSTEMBER
2 ASINs in Top 10
19.8%
Units
6K
Revenue
$41.9K
Avg. price
$6.99
B0D4YNNF6W
$6.99·★4.6·1.3K revsLUSTEMBER 0.8mm Nylon String, Strong Bracelet String, Durable Nylon Cord for Jewelry Making, Bracelets, Beading, Necklaces, Rattail Braiding, Kumihimo, Wind Chimes, Blinds and Handicrafts
Units sold3KB0D4YPR2T5
$6.99·★4.6·1.3K revsLUSTEMBER 0.8mm Nylon String, Strong Bracelet String, Durable Nylon Cord for Jewelry Making, Bracelets, Beading, Necklaces, Rattail Braiding, Kumihimo, Wind Chimes, Blinds and Handicrafts
Units sold3K
Trending Red String Bracelet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VWRL6R1 booked 500 units at $5.97, with ▲ 150.0% MoM change. On the growth side, B0D6YQZHMV leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0B55T1SCL close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VWRL6R1
PHITECUS Bracelet 7 knots for protection, Evil Eye and Good Luck. Buddisth String. Thread/Amulet for prosperity and success. Talisman for Womens, Mens, Girls, Boys. Cord Adjustable.
Price
$5.97
Rating
4.5
Reviews
4.2K
Latest month sales
B0D6YQZHMV
Set of 2Pcs Red String Bracelet for Women Men Teens,Handmade Lucky Protection Couple Matching Bracelets Adjustable Kabbalah Evil Eye Tibetan Red Bracelet Friendship Gift
Price
$4.95
Rating
4.0
Reviews
73
Latest month sales
B0B55T1SCL
Luck Strings Thin Red Cord Bracelet for Men, Women, Teens, Adjustable Water-Resistant
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.0
Reviews
248
Latest month sales
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