Razor Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Razor Knife sales on Amazon US totaled 167,000 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $2,277,769 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 32.8% of revenue, while a typical listing is priced at $17.02. The keyword itself pulled 18,482 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the razor knife Top 50 moved 1,947,700 units and $30,854,421 in cumulative sales — an average of 162,308 units and $2,571,202 per month. Monthly throughput topped out at 229,500 units in December 2025 and dipped to 99,150 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Razor Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
167K
▼ 7.3% MoM
Monthly Revenue 2026/07
$2.3M
▼ 24.7% MoM
Top 10 Market Share 2026/07
48.5%
Razor Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold razor knife listing on Amazon US in July 2026 is ASIN B08GKJ8Q8T (Brand: DIYSELF), which sold 10,000 units at $4.99 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $747,780 in July 2026 — 48.5% of unit volume and 32.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Razor Knife' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GKJ8Q8T
DIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
10K
▲ 25.0%vs. prior month
$49.9K
latest month
12-month trend
B097SXK3FG
WORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09JYJLQXF
M MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
10K
▲ 0.0%vs. prior month
$97.3K
latest month
12-month trend
B0CNPJTJD8
DIYSELF 1 Pack Razor Blade Scraper with 15 Extra Blades, Scraper Tool for Cleaning Window, Paint, Cooktop, Oven, Glass Stove Top Scraper, Razor Scraper with Buit-In Blade Storage
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B0747NLXSZ
Utopia Care Barber Straight Razor for Men- 100pc Blades Straight Edge Razor | Professional Beard Grooming; Gifts For Men; Stocking Stuffers for Men
8K
▼ 20.0%vs. prior month
$79.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Razor Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DIYSELF is the best-performing razor knife brand in July 2026, moving 26,000 units across 3 ASINs for 32.1% of Top 10 volume. WORKPRO follows with 10,000 units (12.3%), ahead of M MEEPO on 10,000 units (12.3%).
Volume is spread across 8 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DIYSELF
3 ASINs in Top 10
32.1%
Units
26K
Revenue
$151.7K
Avg. price
$5.99
B08GKJ8Q8T
$4.99·★4.5·5.8K revsDIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
Units sold10KB0CNPJTJD8
$5.99·★4.6·4.6K revsDIYSELF 1 Pack Razor Blade Scraper with 15 Extra Blades, Scraper Tool for Cleaning Window, Paint, Cooktop, Oven, Glass Stove Top Scraper, Razor Scraper with Buit-In Blade Storage
Units sold10KB0D4DKYL2C
$6.99·★4.6·5.4K revsDIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case for Crafting | Craft Hobby Precision Knife with 11 Blades for Scrapbooking Models 3D Printing Clay Rubber Stamps Gift for Women Adults Men
Units sold6K
WORKPRO
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B097SXK3FG
$9.99·★4.8·10.9K revsWORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
Units sold10K
M MEEPO
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$97.3K
Avg. price
$9.99
B09JYJLQXF
$9.99·★4.6·4.8K revsM MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
Units sold10K
Trending Razor Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BNQ93N95 booked 6K units at $7.99, with ▲ 50.0% MoM change. On the growth side, B0D47NNPCF leads positive momentum with ▲ 122.2% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNQ93N95
JETMORE 16 Pcs Exacto Knife, Craft Knives with 13 SK5 Steel Blades for Art | Exacto knife for crafting supports carving, modeling and scrapbooking, Precision knife design suits paper, stencils and art
Price
$7.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0D4DKYL2C
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case for Crafting | Craft Hobby Precision Knife with 11 Blades for Scrapbooking Models 3D Printing Clay Rubber Stamps Gift for Women Adults Men
Price
$6.99
Rating
4.6
Reviews
5.4K
Latest month sales
B0D47NNPCF
Dewalt Atomic Compact Series Push And Flip Folding Utility Knife
Unlock to view ASIN details and product titles
Price
$10.10
Rating
4.6
Reviews
533
Latest month sales
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