Rat Poisoning Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rat Poisoning sales on Amazon US totaled 196,300 units in July 2026 (▲ 1.2% vs. the prior month), generating an estimated $4,785,911 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 57.3% of revenue, while a typical listing is priced at $23.33. The keyword itself pulled 59,347 Amazon queries over the same period (▲ 98.8% MoM).
Zooming out to the 12-month window ending July 2026, the rat poisoning Top 50 moved 1,940,000 units and $43,357,745 in cumulative sales — an average of 161,667 units and $3,613,145 per month. Monthly throughput topped out at 244,900 units in November 2025 and dipped to 110,200 in February 2026, leaving the latest reading 31.3% higher than August 2025.
Rat Poisoning Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.3K
▲ 1.2% MoM
Monthly Revenue 2026/07
$4.8M
▲ 2.8% MoM
Top 10 Market Share 2026/07
52.5%
Rat Poisoning Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rat poisoning listing on Amazon US in July 2026 is ASIN B00CEFPWV6 (Brand: Catchmaster), which sold 20,000 units at $19.97 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $2,740,430 in July 2026 — 52.5% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rat Poisoning' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00CEFPWV6
Catchmaster Rat & Mouse Glue Traps 10 Pack, Large Heavy Duty Sticky Traps | Extra Large Glue Trays For Rats, Mice, Snakes & Spiders, Ready To Use Indoor Pest Control For Home, Garage & Basement
20K
▲ 0.0%vs. prior month
$442.8K
latest month
12-month trend
B0H5QNNMFG
2026 Upgraded Ultrasonic Indoor Pest Repeller, 3-Mode Mouse Traps, 6 Pack | Electronic Plug-in Rodent & Insect Deterrent for Mouse, Rat, Roach, Ant, Spider and Mosquito in Home, Office, Garage
10K
vs. prior month
$305K
latest month
12-month trend
B07JMDYDVJ
Grandpa Gus's Mouse Repellent Pouches, Natural Peppermint Oil, 10 Pouches | Cinnamon & Peppermint Oil Helps Repel Mice from Nesting in Home/Cabin/Boat/Car Storage/RV/Machinery/Shed, Kid & Pet Safe
10K
▲ 0.0%vs. prior month
$329.9K
latest month
12-month trend
B07TPBQSVP
Mighty Mint Peppermint Oil Rodent Repellent Spray, 1 Gallon (128 oz) | Natural Indoor & Outdoor Control for Mice and Rats, Plant-Based, Extra-Strong Formula with Microfiber Cloth
10K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B083WPSXPZ
Victor Rodent Killer, 4 lb Fish-Flavored Bait Balls, Mouse Poisoning Bait | Rat Poison for Indoor & Outdoor Use, Mice Killer, Effective Pest Control for Rats, Mice, Voles, Weather-Resistant Rodent Bait
10K
▲ 42.9%vs. prior month
$169.7K
latest month
12-month trend
B08L7JFSSC
Alabrocon Steel Wool Mice Control, 2 Pack 3" x10 Ft | Hole Filler, Gap Blocker, Barrier, Keep Mice Away from Holes, Siding, Pipeline, Vents in Garden, House, Garage
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rat Poisoning Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Catchmaster is the best-performing rat poisoning brand in July 2026, moving 20,000 units across 1 ASIN for 19.4% of Top 10 volume. Tomcat follows with 19,000 units (18.4%), ahead of Jqely on 10,000 units (9.7%).
Volume is spread across 9 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.97 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Catchmaster
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$442.8K
Avg. price
$19.97
B00CEFPWV6
$19.97·★4.4·7.2K revsCatchmaster Rat & Mouse Glue Traps 10 Pack, Large Heavy Duty Sticky Traps | Extra Large Glue Trays For Rats, Mice, Snakes & Spiders, Ready To Use Indoor Pest Control For Home, Garage & Basement
Units sold20K
Tomcat
2 ASINs in Top 10
18.4%
Units
19K
Revenue
$520.7K
Avg. price
$22.62
B0F1H7DYTP
$32.26·★4.6·2.5K revsTomcat with Bromethalin Bait Chunx Pail, 4.25 lbs. | Rat & Mouse Bait, Rat and Mice Control for Agricultural Use and Professional Applicators
Units sold10KB08129DYTH
$12.98·★4.1·5.1K revsTomcat Rat & Mouse Killer, Child & Dog Resistant, Disposable Station, 8 oz. | 2 Pre-Filled Ready-To-Use Bait Stations, Indoor and Outdoor Use, Weather Resistant, Easy Monitoring, Value Pack
Units sold9K
Jqely
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$305K
Avg. price
$29.98
B0H5QNNMFG
$29.98·★4.3·1.1K revs2026 Upgraded Ultrasonic Indoor Pest Repeller, 3-Mode Mouse Traps, 6 Pack | Electronic Plug-in Rodent & Insect Deterrent for Mouse, Rat, Roach, Ant, Spider and Mosquito in Home, Office, Garage
Units sold10K
Trending Rat Poisoning Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0H5QNNMFG booked 10K units at $29.98. On the growth side, B01MT6BOR0 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H5QNNMFG
2026 Upgraded Ultrasonic Indoor Pest Repeller, 3-Mode Mouse Traps, 6 Pack | Electronic Plug-in Rodent & Insect Deterrent for Mouse, Rat, Roach, Ant, Spider and Mosquito in Home, Office, Garage
Price
$29.98
Rating
4.3
Reviews
1.1K
Latest month sales
B09GVNZX4R
LULUCATCH Mouse Glue Traps 12 Pack, Larger & Heavier Plastic Sticky Glue Traps with Extra-Strong Adhesive for Mice, Rats, Sticky Mouse Trap for Indoor Use, Easy to Set
Price
$16.18
Rating
4.4
Reviews
9.1K
Latest month sales
B01MT6BOR0
Tomcat Mouse Killer, Child & Dog Resistant, Refillable Station and 16 Baits | Weather-Resistant Indoor/Outdoor Bait Station with Clear Monitoring Lid, 1 Station and 16 Bait Blocks
Unlock to view ASIN details and product titles
Price
$12.96
Rating
4.4
Reviews
9.8K
Latest month sales
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