Rat Bait Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Catchmaster is the best-performing rat bait brand in July 2026, moving 46,000 units across 4 ASINs for 41.4% of Top 10 volume. Victor follows with 30,000 units (27.0%), ahead of Tomcat on 19,000 units (17.1%).

With 5 brands splitting the Top 10 and 85.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.20 to $24.30, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09GVNZX4R booked 6K units at $16.18, with ▲ 50.0% MoM change. On the growth side, B0725X2WHJ leads positive momentum with ▲ 350.0% MoM growth on 900 units, with B01MT6BOR0 close behind at ▲ 300.0% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.