Rainbow Dumpling Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rainbow Dumpling Squishy sales on Amazon US totaled 91,100 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $1,095,238 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.9% of unit volume and 58.6% of revenue, while a typical listing is priced at $14.88. The keyword itself pulled 8,122 Amazon queries over the same period (▼ 38.0% MoM).
Zooming out to the 12-month window ending July 2026, the rainbow dumpling squishy Top 50 moved 355,800 units and $4,183,444 in cumulative sales — an average of 29,650 units and $348,620 per month. Monthly throughput topped out at 108,700 units in June 2026 and dipped to 3,450 in August 2025, leaving the latest reading 2540.6% higher than August 2025.
Rainbow Dumpling Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.1K
▼ 16.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 2.2% MoM
Top 10 Market Share 2026/07
65.9%
Rainbow Dumpling Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rainbow dumpling squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 11.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $641,870 in July 2026 — 65.9% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rainbow Dumpling Squishy' on Amazon
July 2026
Is 65.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
8K
▲ 700.0%vs. prior month
$65.1K
latest month
12-month trend
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
B08PZCM6PW
YOYI Slow Rising Squishy Toys, Jumbo Food Squishies Set | Soft Kawaii Food Designs with Fun Squeeze Texture, Perfect Stress Relief Fidget Toys for Boys, Girls and Squishy Collectors
5K
▲ 0.0%vs. prior month
$108.5K
latest month
12-month trend
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Best Rainbow Dumpling Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing rainbow dumpling squishy brand in July 2026, moving 20,000 units across 3 ASINs for 33.3% of Top 10 volume. Midou follows with 10,000 units (16.7%), ahead of XMZCOLA on 8,000 units (13.3%).
With 8 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.88 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
33.3%
Units
20K
Revenue
$174.7K
Avg. price
$9.99
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0DPV6Q119
$9.98·★4.5·400 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0D9T3FJRQ
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Units sold3K
Midou
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.2K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
XMZCOLA
1 ASIN in Top 10
13.3%
Units
8K
Revenue
$65.1K
Avg. price
$8.99
B0GYKYVNNL
$8.99·★4.0·212 revsRainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Units sold8K
Trending Rainbow Dumpling Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GYKYVNNL booked 8K units at $8.99, with ▲ 700.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Price
$8.99
Rating
4.0
Reviews
212
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Price
$19.98
Rating
4.7
Reviews
125
Latest month sales
B0D9T3FJRQ
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
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