Rags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rags sales on Amazon US totaled 302,000 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $3,350,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 46.2% of revenue, while a typical listing is priced at $17.59. The keyword itself pulled 41,332 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the rags Top 50 moved 3,090,000 units and $34,683,128 in cumulative sales — an average of 257,500 units and $2,890,261 per month. Monthly throughput topped out at 302,000 units in June 2026 and dipped to 154,300 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Rags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
302K
▲ 0.0% MoM
Monthly Revenue 2026/07
$3.4M
▼ 2.9% MoM
Top 10 Market Share 2026/07
61.9%
Rags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rags listing on Amazon US in July 2026 is ASIN B08BRJHJF9 (Brand: USANOOKS), which sold 40,000 units at $6.98 apiece — equal to 13.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 187,000 units and $1,546,100 in July 2026 — 61.9% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rags' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B009FUF6DM
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
30K
▲ 50.0%vs. prior month
$304.2K
latest month
12-month trend
B000GL979I
Scott Kimberly-Clark Professional Logistics Supply 75130KC Scott Shop Towels Blue 11 plug X 10,4 plug (27,9cm X 26,4cm), 1 Roll, 55 Per Pack | Blue Shop Towels - Absorbent Oil & Grease Cleaning, 55 Pcs
30K
▲ 0.0%vs. prior month
$86.1K
latest month
12-month trend
B098D79MQB
HOMEXCEL 12PK Microfiber Cleaning Cloth, Cleaning Rag for Home, 11.5x11.5in | Reusable, Lint Free, Scratch-Free and Highly Absorbent Towels for Kitchen, Window and Glass, Cars (Green/Blue/Yellow/Pink)
20K
▼ 33.3%vs. prior month
$141K
latest month
12-month trend
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
20K
▲ 100.0%vs. prior month
$118.8K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USANOOKS is the best-performing rags brand in July 2026, moving 40,000 units across 1 ASIN for 21.4% of Top 10 volume. HOMEXCEL follows with 40,000 units (21.4%), ahead of Amazon Basics on 30,000 units (16.0%).
Volume is spread across 9 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $10.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USANOOKS
1 ASIN in Top 10
21.4%
Units
40K
Revenue
$270.4K
Avg. price
$6.98
B08BRJHJF9
$6.98·★4.6·22K revsUSANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
Units sold40K
HOMEXCEL
2 ASINs in Top 10
21.4%
Units
40K
Revenue
$259.8K
Avg. price
$6.49
B098D79MQB
$6.99·★4.5·46.9K revsHOMEXCEL 12PK Microfiber Cleaning Cloth, Cleaning Rag for Home, 11.5x11.5in | Reusable, Lint Free, Scratch-Free and Highly Absorbent Towels for Kitchen, Window and Glass, Cars (Green/Blue/Yellow/Pink)
Units sold20KB0CYT2JKRP
$5.98·★4.5·11.3K revsHOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Units sold20K
Amazon Basics
1 ASIN in Top 10
16.0%
Units
30K
Revenue
$304.2K
Avg. price
$10.40
B009FUF6DM
$10.40·★4.7·87.6K revsAmazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
Units sold30K
Trending Rags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCYLYXW8 booked 10K units at $5.97, with ▲ 66.7% MoM change. On the growth side, B0CYT2JKRP leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08C2H9CSQ close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYLYXW8
SIFANGKE Microfiber Cleaning Cloth, 12 Pack Assorted Color Cleaning Rags for Housekeeping, Colorful Reusable Microfiber Towels for Car, Kitchen, Bathroom and Household Cleaning Supplies, 11.8"X11.8"
Price
$5.97
Rating
4.7
Reviews
2.9K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Price
$5.98
Rating
4.5
Reviews
11.3K
Latest month sales
B08C2H9CSQ
24 Pack Kitchen Dishcloths - Does Not Shed Fluff - Reusable Dish Towels, Dish cloths, Super Absorbent Coral Fleece Cleaning Cloths, Nonstick Oil Washable Fast Drying, 7 x 9 Inch (Multicolor) | Reusable Coral Fleece Cloths Washable Fast Drying and Easy to Clean for Dishwashing Kitchen Counters and Everyday Wiping
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.3
Reviews
26.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this rags report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card