Raffia Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Raffia Purse sales on Amazon US totaled 26,950 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $653,463 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.5% of unit volume and 40.5% of revenue, while a typical listing is priced at $26.72. The keyword itself pulled 2,360 Amazon queries over the same period (▼ 73.1% MoM).
Zooming out to the 12-month window ending July 2026, the raffia purse Top 50 moved 137,350 units and $3,210,280 in cumulative sales — an average of 11,446 units and $267,523 per month. Monthly throughput topped out at 32,450 units in June 2026 and dipped to 2,600 in December 2025, leaving the latest reading 94.6% higher than August 2025.
Raffia Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▼ 16.9% MoM
Monthly Revenue 2026/07
$653.5K
▼ 22.0% MoM
Top 10 Market Share 2026/07
44.5%
Raffia Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold raffia purse listing on Amazon US in July 2026 is ASIN B09TXL9ZGZ (Brand: COOKOOKY), which sold 2,000 units at $14.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 12,000 units and $264,620 in July 2026 — 44.5% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Raffia Purse' on Amazon
July 2026
Is 44.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0D425TKY7
ACLOKOO 4 Pairs Handmade Raffia Rattan Bohemian Round Drop Dangle Earrings for Women, Boho Statement Cute Fun Hoop Earrings Set
2K
▲ 100.0%vs. prior month
$25.1K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend
B0D7ZL8BP1
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0GJD3L43F
Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort
1K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Raffia Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing raffia purse brand in July 2026, moving 2,000 units across 1 ASIN for 16.7% of Top 10 volume. ACLOKOO follows with 2,000 units (16.7%), ahead of Kseymeir on 2,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
1 ASIN in Top 10
16.7%
Units
2K
Revenue
$34K
Avg. price
$14.99
B09TXL9ZGZ
$14.99·★4.6·902 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
ACLOKOO
1 ASIN in Top 10
16.7%
Units
2K
Revenue
$25.1K
Avg. price
$12.99
B0D425TKY7
$12.99·★4.3·650 revsACLOKOO 4 Pairs Handmade Raffia Rattan Bohemian Round Drop Dangle Earrings for Women, Boho Statement Cute Fun Hoop Earrings Set
Units sold2K
Kseymeir
2 ASINs in Top 10
16.7%
Units
2K
Revenue
$48K
Avg. price
$23.99
B0D31R7F6F
$23.99·★4.5·712 revsKseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
Units sold1KB0D31SWYRQ
$23.99·★4.5·713 revsKseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
Units sold1K
Trending Raffia Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVPJJJ94 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0D425TKY7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVPJJJ94
Boho Small Crossbody Bag for Women Small Summer Beach Shoulder Purse Hand Woven Crochet Bags with Tassel
Price
$17.99
Rating
3.9
Reviews
22
Latest month sales
B0D425TKY7
ACLOKOO 4 Pairs Handmade Raffia Rattan Bohemian Round Drop Dangle Earrings for Women, Boho Statement Cute Fun Hoop Earrings Set
Price
$12.99
Rating
4.3
Reviews
650
Latest month sales
B0GLNS8YFH
Elegant Clutch Purse for Women Straw Clutch Formal Evening Bag for Wedding Party Dinner
Unlock to view ASIN details and product titles
Price
$25.93
Rating
4.6
Reviews
51
Latest month sales
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