Racing Wheel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Racing Wheel sales on Amazon US totaled 8,150 units in July 2026 (▼ 60.1% vs. the prior month), generating an estimated $1,931,568 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 74.0% of revenue, while a typical listing is priced at $267.85. The keyword itself pulled 14,722 Amazon queries over the same period (▼ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the racing wheel Top 50 moved 193,650 units and $44,361,846 in cumulative sales — an average of 16,138 units and $3,696,821 per month. Monthly throughput topped out at 48,600 units in December 2025 and dipped to 7,450 in May 2026, leaving the latest reading 21.6% lower than August 2025.
Racing Wheel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.2K
▼ 60.1% MoM
Monthly Revenue 2026/07
$1.9M
▼ 61.8% MoM
Top 10 Market Share 2026/07
74.8%
Racing Wheel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold racing wheel listing on Amazon US in July 2026 is ASIN B00Z0UWWYC (Brand: Logitech G), which sold 1,000 units at $259.99 apiece — equal to 12.3% of every unit tracked in this report.
The Top 10 ASINs account for 6,100 units and $1,429,647 in July 2026 — 74.8% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Racing Wheel' on Amazon
July 2026
Is 74.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00Z0UWWYC
Logitech G29 Racing Wheel and Pedals for PS5/PS4/PC | Stainless steel paddle shifters, leather steering wheel cover, real force feedback, for PS5, PS4, PC, Mac
1K
▼ 83.3%vs. prior month
$258.3K
latest month
12-month trend
B00Z0UWV98
Logitech G920 Racing Wheel and Pedals for Xbox X|S/Xbox One/PC | Real force feedback, stainless steel paddle shifters, leather steering wheel cover, for Xbox Series X|S, PC, Mac
1K
▼ 75.0%vs. prior month
$261.9K
latest month
12-month trend
B0C7VQ8P8M
GTPLAYER Sim Racing Wheel Stand Simulator Cockpit Wheel Stand Racing Steering Shifter Mount fit for Logitech G25 G27 G29 G920 G923 Thrustmaster T330TS Gaming Stand Wheel Pedals NOT Included, Black
1K
▼ 50.0%vs. prior month
$66.4K
latest month
12-month trend
B07DW25P3R
MOZA R5 All-in-One PC Gaming Racing Simulator 3PCS Bundle: 5.5Nm Direct Drive Wheel Base, 11-inch Racing Wheel, Anti-Slip Pedals and a Desk Clamp, Cloud-based App Control Aviation-Grade Aluminum Build | incl. 5.5Nm R5 DD Wheelbase, 11-inch Steering Wheel, SR-P Lite Pedals and Table Clamp
800
▲ 60.0%vs. prior month
$304K
latest month
12-month trend
B07PFB72NL
Logitech G923 Racing Wheel and Pedals for Playstation/PS5/PS4 & PC | Trueforce compatible, <1000 Hz force feedback, dual clutch launch control, genuine leather cover, for PS5, PS4, PC, Mac
500
▼ 50.0%vs. prior month
$156.3K
latest month
12-month trend
B0CQ1QW5Y6
PXN V99 Force Feedback Racing Wheel, with Pedals and Shifter | Detachable 270°/900° Steering Wheel, Hall Pedals & H-Shifter - for PC, Xbox Series X|S, Xbox One, and PS4
400
▲ 33.3%vs. prior month
$76K
latest month
12-month trend
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Best Racing Wheel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Logitech G is the best-performing racing wheel brand in July 2026, moving 2,900 units across 4 ASINs for 47.5% of Top 10 volume. MOZA follows with 1,200 units (19.7%), ahead of GTPLAYER on 1,000 units (16.4%).
With 6 brands splitting the Top 10 and 83.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $62.97 to $329.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Logitech G
4 ASINs in Top 10
47.5%
Units
2.9K
Revenue
$800K
Avg. price
$314.19
B00Z0UWWYC
$259.99·★4.6·21.4K revsLogitech G29 Racing Wheel and Pedals for PS5/PS4/PC | Stainless steel paddle shifters, leather steering wheel cover, real force feedback, for PS5, PS4, PC, Mac
Units sold1KB00Z0UWV98
$297.77·★4.6·22.3K revsLogitech G920 Racing Wheel and Pedals for Xbox X|S/Xbox One/PC | Real force feedback, stainless steel paddle shifters, leather steering wheel cover, for Xbox Series X|S, PC, Mac
Units sold1KB07PFB72NL
$349.99·★4.5·2.7K revsLogitech G923 Racing Wheel and Pedals for Playstation/PS5/PS4 & PC | Trueforce compatible, <1000 Hz force feedback, dual clutch launch control, genuine leather cover, for PS5, PS4, PC, Mac
Units sold500B07PGGDJSG
$349.00·★4.6·2.5K revsLogitech G923 Racing Wheel and Pedals for Xbox X|S, Xbox One and PC Featuring TRUEFORCE up to 1000 Hz Force Feedback, Responsive Pedal, Dual Clutch Launch Control, and Genuine Leather Wheel Cover
Units sold400
MOZA
2 ASINs in Top 10
19.7%
Units
1.2K
Revenue
$416K
Avg. price
$329.44
B07DW25P3R
$379.00·★4.6·459 revsMOZA R5 All-in-One PC Gaming Racing Simulator 3PCS Bundle: 5.5Nm Direct Drive Wheel Base, 11-inch Racing Wheel, Anti-Slip Pedals and a Desk Clamp, Cloud-based App Control Aviation-Grade Aluminum Build | incl. 5.5Nm R5 DD Wheelbase, 11-inch Steering Wheel, SR-P Lite Pedals and Table Clamp
Units sold800B0DTTBMLTF
$279.89·★4.6·195 revsMOZA R3 Racing Wheel & Pedals Bundle Direct Drive Car Simulator Kit for PC | incl. R3 3.9Nm DD Servo Base, 11-inch ES Lite Racing Wheel, SR-P Lite Pedals, Table Clamp
Units sold400
GTPLAYER
1 ASIN in Top 10
16.4%
Units
1K
Revenue
$66.4K
Avg. price
$62.97
B0C7VQ8P8M
$62.97·★4.5·2.7K revsGTPLAYER Sim Racing Wheel Stand Simulator Cockpit Wheel Stand Racing Steering Shifter Mount fit for Logitech G25 G27 G29 G920 G923 Thrustmaster T330TS Gaming Stand Wheel Pedals NOT Included, Black
Units sold1K
Trending Racing Wheel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CQ1QW5Y6 booked 400 units at $189.99, with ▲ 33.3% MoM change. On the growth side, B0DCCZCR26 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ1QW5Y6
PXN V99 Force Feedback Racing Wheel, with Pedals and Shifter | Detachable 270°/900° Steering Wheel, Hall Pedals & H-Shifter - for PC, Xbox Series X|S, Xbox One, and PS4
Price
$189.99
Rating
4.1
Reviews
405
Latest month sales
B08LGWJ219
Racing Wheel Overdrive Designed for Xbox Series X|S By HORI - Officially Licensed by Microsoft
Price
$119.99
Rating
4.3
Reviews
12.7K
Latest month sales
B0DCCZCR26
HORI Wireless Racing Wheel Apex for Playstation 5, PlayStation 4 and Windows 11/10
Unlock to view ASIN details and product titles
Price
$155.79
Rating
4.3
Reviews
740
Latest month sales
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