Rachel Ray Cookware Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rachel Ray Cookware sales on Amazon US totaled 54,600 units in July 2026 (▼ 31.6% vs. the prior month), generating an estimated $3,653,523 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.9% of unit volume and 60.8% of revenue, while a typical listing is priced at $95.66. The keyword itself pulled 13,834 Amazon queries over the same period (▲ 8.9% MoM).
Zooming out to the 12-month window ending July 2026, the rachel ray cookware Top 50 moved 726,050 units and $54,634,683 in cumulative sales — an average of 60,504 units and $4,552,890 per month. Monthly throughput topped out at 99,300 units in November 2025 and dipped to 31,650 in May 2026, leaving the latest reading 21.5% higher than August 2025.
Rachel Ray Cookware Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.6K
▼ 31.6% MoM
Monthly Revenue 2026/07
$3.7M
▼ 41.0% MoM
Top 10 Market Share 2026/07
76.9%
Rachel Ray Cookware Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rachel ray cookware listing on Amazon US in July 2026 is ASIN B0F2937DQQ (Brand: Astercook), which sold 9,000 units at $59.99 apiece — equal to 16.5% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $2,221,520 in July 2026 — 76.9% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rachel Ray Cookware' on Amazon
July 2026
Is 76.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F2937DQQ
Astercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
9K
▼ 10.0%vs. prior month
$539.8K
latest month
12-month trend
B086PHS2V8
SENSARTE Nonstick Frying Pan Skillet, Swiss Granite Coating Omelette Pan, Healthy Stone Cookware Chef's Pan, PFOA Free (9.5 Inch)
7K
▼ 22.2%vs. prior month
$124.6K
latest month
12-month trend
B089FBYT3W
Kitchen Utensil Set-Silicone Cooking Utensils-33 Kitchen Gadgets & Spoons for Nonstick Cookware-Silicone and Stainless Steel Spatula Set-Best Kitchen Tools, Useful Pots and Pans Accessories
5K
▼ 37.5%vs. prior month
$196.1K
latest month
12-month trend
B0DGLVW188
CAROTE 16pcs Pots and Pans Set, Nonstick Cookware Sets | Titanium Reinforced Coating, Scratch-Resistant, Easy to Clean, Even Heating, Induction Compatible, with Frying Pans Set
5K
▼ 16.7%vs. prior month
$449.9K
latest month
12-month trend
B0F7M3LVN8
CAROTE 19pcs Pots and Pans Set Non Stick, Detachable Handle Cookware, Black | Induction Compatible, Dishwasher & Oven Safe, Space Saving, for Camping/RV/Traveling, Kitchen Cooking Set
4K
▼ 50.0%vs. prior month
$240K
latest month
12-month trend
B094PTSRP9
Kitchen Utensils Set- 35 PCs Cooking Utensils with Grater,Tongs, Spoon Spatula &Turner Made of Heat Resistant Food Grade Silicone and Wooden Handles Kitchen Gadgets Tools Set for Nonstick Cookware
3K
▼ 50.0%vs. prior month
$110.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rachel Ray Cookware Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing rachel ray cookware brand in July 2026, moving 12,000 units across 2 ASINs for 28.6% of Top 10 volume. CAROTE follows with 11,000 units (26.2%), ahead of BESTZMWK on 8,000 units (19.0%).
With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.23 to $93.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
2 ASINs in Top 10
28.6%
Units
12K
Revenue
$779.8K
Avg. price
$69.99
B0F2937DQQ
$59.99·★4.5·9.2K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9KB0FBWFB42X
$79.99·★4.5·1.1K revsAstercook 19 Pcs Pots and Pans Set Non Stick, Black Titanium Induction Kitchen Cookware Sets, Non toxic Healthy Kitchen Cooking Set with Frying Pans Set, PTFE PFOA PFOS Free, Fathers Day Gift for Men
Units sold3K
CAROTE
3 ASINs in Top 10
26.2%
Units
11K
Revenue
$946.6K
Avg. price
$93.31
B0DGLVW188
$89.96·★4.6·4.2K revsCAROTE 16pcs Pots and Pans Set, Nonstick Cookware Sets | Titanium Reinforced Coating, Scratch-Resistant, Easy to Clean, Even Heating, Induction Compatible, with Frying Pans Set
Units sold5KB0F7M3LVN8
$59.99·★4.6·1.2K revsCAROTE 19pcs Pots and Pans Set Non Stick, Detachable Handle Cookware, Black | Induction Compatible, Dishwasher & Oven Safe, Space Saving, for Camping/RV/Traveling, Kitchen Cooking Set
Units sold4KB0C8HPJW4J
$129.99·★4.5·27.8K revsCAROTE 21pcs Pots and Pans Set, Nonstick Cookware Sets, with Egg Pan | Induction Kitchen Cooking Set, Durable, Easy Food Release, Fast & Even Heating, with Frying Pan
Units sold2K
BESTZMWK
2 ASINs in Top 10
19.0%
Units
8K
Revenue
$306.2K
Avg. price
$36.23
B089FBYT3W
$39.99·★4.6·7.8K revsKitchen Utensil Set-Silicone Cooking Utensils-33 Kitchen Gadgets & Spoons for Nonstick Cookware-Silicone and Stainless Steel Spatula Set-Best Kitchen Tools, Useful Pots and Pans Accessories
Units sold5KB094PTSRP9
$32.47·★4.5·5.3K revsKitchen Utensils Set- 35 PCs Cooking Utensils with Grater,Tongs, Spoon Spatula &Turner Made of Heat Resistant Food Grade Silicone and Wooden Handles Kitchen Gadgets Tools Set for Nonstick Cookware
Units sold3K
Trending Rachel Ray Cookware Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GK5SPXP8 booked 2K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0GGB6YKF2 leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK5SPXP8
3 PACK Silicone Cooking Spatula & Spoon for Nonstick Cookware, BPA-Free | Multifunction Spoonula for Baking, Cooking, Serving, Mixing, Stirring, Scoop, Scrape - One-Piece Formed, Dishwasher Safe
Price
$9.99
Rating
4.7
Reviews
259
Latest month sales
B019FHD0FK
OXO Good Grips Glass Baking Dish with Lid - 3 Qt Capacity, 9x13 | Freezer Safe Food Storage Containers, Oven Safe, Non-Porous, Easy-Grip Handles, Dishwasher Safe
Price
$22.99
Rating
4.7
Reviews
6.3K
Latest month sales
B0GGB6YKF2
CAROTE 21pcs Ceramic Cookware Set, Pots and Pans Set, Pink | Non-Toxic, Healthy Kitchen set, All-Stovetop Compatible, Easy Clean, Even Heating, PFAS FREE
Unlock to view ASIN details and product titles
Price
$89.99
Rating
4.6
Reviews
104
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this rachel ray cookware report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card