Puzzle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Puzzle sales on Amazon US totaled 68,150 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $1,210,159 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 46.3% of revenue, while a typical listing is priced at $16.32. The keyword itself pulled 83,340 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the puzzle Top 50 moved 1,076,800 units and $21,179,121 in cumulative sales — an average of 89,733 units and $1,764,927 per month. Monthly throughput topped out at 252,000 units in December 2025 and dipped to 36,800 in May 2026, leaving the latest reading 28.0% higher than August 2025.
Puzzle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.2K
▼ 4.1% MoM
Monthly Revenue 2026/07
$1.2M
▼ 9.3% MoM
Top 10 Market Share 2026/07
42.6%
Puzzle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold puzzle listing on Amazon US in July 2026 is ASIN B0872J3XV9 (Brand: Catstages), which sold 5,000 units at $15.84 apiece — equal to 7.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $560,040 in July 2026 — 42.6% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Puzzle' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0872J3XV9
Catstages Nina Ottosson Buggin’ Out Puzzle & Play Cat Toy Treat Puzzle, 14" | Level 2 Intermediate, 16 Hidden Treat Cups, Problem Solving, Interactive Enrichment, Slow Feeder, Indoor Cats & Kittens
5K
▲ 25.0%vs. prior month
$80K
latest month
12-month trend
B0FB45JNNK
Puzzles for Adults 1000 Pieces, 2 Pack Unique 1000 Piece Lake and Night View Jigsaw Puzzles, Premium Scenic Landscape Puzzles & Nature Theme for Challenging Game Night
4K
▲ 300.0%vs. prior month
$41.2K
latest month
12-month trend
B099RWNMTB
YAKAMOZ Jigsaw Puzzle Glue Clear, Quick Drying with Scraper, 200mL | Puzzle Preservation | Glossy Finish | Even Spreading | Creative Projects
4K
▲ 33.3%vs. prior month
$61.8K
latest month
12-month trend
B09WTSKMVW
ALL4JIG 1500 Piece Rotating Puzzle Board with 4 Drawer 24.92"x33.58"Portable Wooden Jigsaw Puzzle Table for Adults,Lazy Susan Spinning Puzzle Boards Birthday Gift for mom,Surface for Lego Building
3K
▼ 25.0%vs. prior month
$189.5K
latest month
12-month trend
B0DG13DGPV
Ceaco - National Parks Map - 500 Piece Jigsaw Puzzle for Adults | Made in USA, Includes Poster, Giftable, Frameable Art
3K
▲ 200.0%vs. prior month
$34.4K
latest month
12-month trend
B0BVH6894R
GRINNNIE Wooden Peg Puzzle for Toddlers, 6 Pack Toddler Puzzles Set for 3 4 5 Years Old (Alphabet Number Shape Animal Dinosaur Vehicle), Preschool Education Learning Puzzle Toys for Girls and Boys
2K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Puzzle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Catstages is the best-performing puzzle brand in July 2026, moving 5,000 units across 1 ASIN for 17.2% of Top 10 volume. pixlora follows with 4,000 units (13.8%), ahead of YAKAMOZ on 4,000 units (13.8%).
Volume is spread across 10 brands, with the top three holding 44.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Catstages
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$80K
Avg. price
$15.84
B0872J3XV9
$15.84·★4.4·13.3K revsCatstages Nina Ottosson Buggin’ Out Puzzle & Play Cat Toy Treat Puzzle, 14" | Level 2 Intermediate, 16 Hidden Treat Cups, Problem Solving, Interactive Enrichment, Slow Feeder, Indoor Cats & Kittens
Units sold5K
pixlora
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$41.2K
Avg. price
$8.99
B0FB45JNNK
$8.99·★4.5·459 revsPuzzles for Adults 1000 Pieces, 2 Pack Unique 1000 Piece Lake and Night View Jigsaw Puzzles, Premium Scenic Landscape Puzzles & Nature Theme for Challenging Game Night
Units sold4K
YAKAMOZ
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$61.8K
Avg. price
$16.99
B099RWNMTB
$16.99·★4.7·3.7K revsYAKAMOZ Jigsaw Puzzle Glue Clear, Quick Drying with Scraper, 200mL | Puzzle Preservation | Glossy Finish | Even Spreading | Creative Projects
Units sold4K
Trending Puzzle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FB45JNNK booked 4K units at $8.99, with ▲ 300.0% MoM change. On the growth side, 0735369305 leads positive momentum with ▲ 500.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB45JNNK
Puzzles for Adults 1000 Pieces, 2 Pack Unique 1000 Piece Lake and Night View Jigsaw Puzzles, Premium Scenic Landscape Puzzles & Nature Theme for Challenging Game Night
Price
$8.99
Rating
4.5
Reviews
459
Latest month sales
B0DG13DGPV
Ceaco - National Parks Map - 500 Piece Jigsaw Puzzle for Adults | Made in USA, Includes Poster, Giftable, Frameable Art
Price
$12.99
Rating
4.7
Reviews
280
Latest month sales
0735369305
Blooming Streets 500 Piece Puzzle from Galison - Beautifully Illustrated Jigsaw Puzzle of a Local NYC Street, Fun & Challenging, Unique Gift Idea | Illustrated by Joy Laforme, Cherry Blossoms, NYC, Yellow Taxi, Challenging, Recycled Paper, No Dust, Finished Size 20" x 20"
Unlock to view ASIN details and product titles
Price
$10.39
Rating
4.6
Reviews
802
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this puzzle report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card