Purse Chain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purse Chain sales on Amazon US totaled 41,100 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $414,726 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.6% of unit volume and 70.0% of revenue, while a typical listing is priced at $10.01. The keyword itself pulled 24,658 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the purse chain Top 50 moved 437,350 units and $4,526,343 in cumulative sales — an average of 36,446 units and $377,195 per month. Monthly throughput topped out at 46,100 units in June 2026 and dipped to 19,800 in May 2026, leaving the latest reading 12.3% higher than August 2025.
Purse Chain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.1K
▼ 11.0% MoM
Monthly Revenue 2026/07
$414.7K
▼ 8.1% MoM
Top 10 Market Share 2026/07
70.6%
Purse Chain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purse chain listing on Amazon US in July 2026 is ASIN B0C13G834J (Brand: LEOBRO), which sold 9,000 units at $5.99 apiece — equal to 21.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $290,230 in July 2026 — 70.6% of unit volume and 70.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purse Chain' on Amazon
July 2026
Is 70.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C13G834J
LEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B0DKMQ7958
KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse
5K
▼ 16.7%vs. prior month
$109.7K
latest month
12-month trend
B0DJ2R7DJF
325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings | included Lobster Claw Clasp, Swivel Snap Hook, Jump rings & Extender Chain for Crafts, DIY Projects & Purse Making Supplies
4K
▲ 33.3%vs. prior month
$40K
latest month
12-month trend
B09B3GL8N6
RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold
2K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0DSZH4F34
PAXCOO PAXCOO Keychain Making Kit, Keychain Craft Supplies Including Key Chain Hooks, Lobster Clasps, Key Rings and Jump Rings for Key Chain Making and Jewelry Making
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purse Chain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEOBRO is the best-performing purse chain brand in July 2026, moving 9,000 units across 1 ASIN for 31.0% of Top 10 volume. KKXIU follows with 5,000 units (17.2%), ahead of FIVEIZERO on 4,000 units (13.8%).
With 10 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEOBRO
1 ASIN in Top 10
31.0%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0C13G834J
$5.99·★4.6·4.6K revsLEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
Units sold9K
KKXIU
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$109.7K
Avg. price
$22.99
B0DKMQ7958
$22.99·★4.4·2.4K revsKKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse
Units sold5K
FIVEIZERO
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$40K
Avg. price
$9.99
B0DJ2R7DJF
$9.99·★4.6·1.5K revs325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings | included Lobster Claw Clasp, Swivel Snap Hook, Jump rings & Extender Chain for Crafts, DIY Projects & Purse Making Supplies
Units sold4K
Trending Purse Chain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LXK8FAM booked 1K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B0GQSNH7P5 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FQB6SVY9 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LXK8FAM
WEICHUAN 47" Gold Crossbody Chain Strap for Purse Handbag Shoulder Bag Replacement | 120cm Iron Flat Purse Chain Strap Replacement Bag Chain Accessories with Metal Buckles - 6 OZ in Weight
Price
$7.99
Rating
4.6
Reviews
10.5K
Latest month sales
B0GQSNH7P5
BEMYLV Leather Chain Belt Bag for Women Gold Crossbody Phone Purse Adjustable Fanny Pack Fashion Waist Purse Evening Clutch Detachable Handbag
Price
$19.95
Rating
4.3
Reviews
1.2K
Latest month sales
B0FQB6SVY9
Hip Hop Punk Pants Chain Wallet Chain, Unisex Rivet Spike Jeans Pocket Chain Goth Belt Chain for Women Men Biker Rocker Pants Accessories
Unlock to view ASIN details and product titles
Price
$9.98
Rating
3.8
Reviews
41
Latest month sales
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