Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purse sales on Amazon US totaled 72,500 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,637,395 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 39.0% of revenue, while a typical listing is priced at $25.34. The keyword itself pulled 400,572 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the purse Top 50 moved 732,200 units and $17,315,359 in cumulative sales — an average of 61,017 units and $1,442,947 per month. Monthly throughput topped out at 87,400 units in December 2025 and dipped to 40,700 in May 2026, leaving the latest reading 27.3% higher than August 2025.
Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.5K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 18.6% MoM
Top 10 Market Share 2026/07
48.3%
Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purse listing on Amazon US in July 2026 is ASIN B0DR1779HC (Brand: USPECLARE), which sold 9,000 units at $9.98 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $638,240 in July 2026 — 48.3% of unit volume and 39.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purse' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DR1779HC
USPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
9K
▼ 10.0%vs. prior month
$100K
latest month
12-month trend
B0F4XLFZP8
BAGSMART Cross Body Purse, Mini Crossbody Bags for Women Travel Purse, Puffy Shoulder Handbag Wallet with RFID Blocking Slots, Black-small
6K
▼ 25.0%vs. prior month
$89.2K
latest month
12-month trend
B0DKMQ7958
KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse | Women Shoulder Purse Retro Clutch Tote Bags for Women
5K
▼ 16.7%vs. prior month
$109.7K
latest month
12-month trend
B085Q2NMPT
LOVEVOOK Laptop Tote Bag for Women 15.6 Inch Waterproof Leather Computer Bags Business Office Work Briefcase Black | Fits 15.6 Inch Laptop, Waterproof Front Pocket, Shoulder Strap, Large Purse for Business Office Work, Black
3K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B0CP815WGH
ZHMO Canvas Tote Bag for Women,Women's Bags Crossbody Bags Work Laptop Tote Bag Large Handbags Purse for Travel Nurse Teacher
2K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B099DDH2RG
CYHTWSDJ Shoulder Bags for Women, Cute Hobo Tote Handbag Mini Clutch Purse with Zipper Closure
2K
▲ 0.0%vs. prior month
$31.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USPECLARE is the best-performing purse brand in July 2026, moving 11,000 units across 2 ASINs for 31.4% of Top 10 volume. BAGSMART follows with 8,000 units (22.9%), ahead of KKXIU on 5,000 units (14.3%).
With 7 brands splitting the Top 10 and 68.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.54 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USPECLARE
2 ASINs in Top 10
31.4%
Units
11K
Revenue
$136.3K
Avg. price
$13.54
B0DR1779HC
$9.98·★4.6·1.7K revsUSPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
Units sold9KB0FN3X51FJ
$17.09·★4.6·1.7K revsUSPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
Units sold2K
BAGSMART
2 ASINs in Top 10
22.9%
Units
8K
Revenue
$124.6K
Avg. price
$15.49
B0F4XLFZP8
$15.99·★4.5·1.1K revsBAGSMART Cross Body Purse, Mini Crossbody Bags for Women Travel Purse, Puffy Shoulder Handbag Wallet with RFID Blocking Slots, Black-small
Units sold6KB0F4XNBY4Y
$14.99·★4.5·520 revsBAGSMART Cross Body Purse, Mini Crossbody Bags for Women Travel Purse, Puffy Shoulder Handbag Wallet with RFID Blocking Slots, Brown-2.4L
Units sold2K
KKXIU
1 ASIN in Top 10
14.3%
Units
5K
Revenue
$109.7K
Avg. price
$22.99
B0DKMQ7958
$22.99·★4.4·2.3K revsKKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse | Women Shoulder Purse Retro Clutch Tote Bags for Women
Units sold5K
Trending Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FN3X51FJ booked 2K units at $17.09, with ▲ 0.0% MoM change. On the growth side, B07V1FXKTW leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0G6CR9TGW close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FN3X51FJ
USPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
Price
$17.09
Rating
4.6
Reviews
1.7K
Latest month sales
B07V1FXKTW
Kipling Sabian Printed Crossbody Mini Bag
Price
$27.99
Rating
4.7
Reviews
5.7K
Latest month sales
B0G6CR9TGW
Hobo Bags for Women, Small Everyday Purse, Slouchy Shoulder Bag Trendy
Unlock to view ASIN details and product titles
Price
$20.59
Rating
4.3
Reviews
125
Latest month sales
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