Purple Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Pens sales on Amazon US totaled 194,100 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $2,147,084 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.2% of unit volume and 89.9% of revenue, while a typical listing is priced at $10.32. The keyword itself pulled 27,729 Amazon queries over the same period (▲ 31.2% MoM).
Zooming out to the 12-month window ending July 2026, the purple pens Top 50 moved 1,878,950 units and $21,643,642 in cumulative sales — an average of 156,579 units and $1,803,637 per month. Monthly throughput topped out at 299,450 units in August 2025 and dipped to 81,200 in May 2026, leaving the latest reading 35.2% lower than August 2025.
Purple Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
194.1K
▲ 0.2% MoM
Monthly Revenue 2026/07
$2.1M
▼ 7.3% MoM
Top 10 Market Share 2026/07
90.2%
Purple Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $11.99 apiece — equal to 25.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 175,000 units and $1,929,530 in July 2026 — 90.2% of unit volume and 89.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Pens' on Amazon
July 2026
Is 90.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B0FJTJG44G
Sharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
20K
▼ 33.3%vs. prior month
$275.6K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B019QBOFZO
Paper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing purple pens brand in July 2026, moving 70,000 units across 2 ASINs for 40.0% of Top 10 volume. Paper Mate follows with 66,000 units (37.7%), ahead of PILOT on 30,000 units (17.1%).
With 6 brands splitting the Top 10 and 94.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $12.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
2 ASINs in Top 10
40.0%
Units
70K
Revenue
$875.1K
Avg. price
$12.71
B082PN4X5J
$11.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Paper Mate
4 ASINs in Top 10
37.7%
Units
66K
Revenue
$615.5K
Avg. price
$8.71
B000J09CO6
$5.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB019QBOFZO
$9.97·★4.8·71.3K revsPaper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
Units sold10KB0D1RW1ZB7
$4.87·★4.7·1.2K revsPaper Mate InkJoy Gel Pens, Candy Pop Special Edition, Medium Point (0.7mm), Retractable, Assorted Colors, 4 Count - Fun Office Supplies, Writing, Journaling
Units sold6K
PILOT
1 ASIN in Top 10
17.1%
Units
30K
Revenue
$381.6K
Avg. price
$12.59
B001GAOTSW
$12.59·★4.8·55K revsPILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
Units sold30K
Trending Purple Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000J09CO6 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0FJM7HWWT close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Price
$5.99
Rating
4.8
Reviews
78.7K
Latest month sales
B0FJM7HWWT
Four Candies Aesthetic Purple School Supplies Kit with Case for Girls | Back to School Stationery Set with Pens, Highlighters, Mechanical Pencils, Sticky Notes for Students, College, Journaling
Price
$18.99
Rating
4.7
Reviews
401
Latest month sales
B0017TI7S0
uniball™ 207 Gel Pens, Violet Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Fraud-Resistant, uni Super Ink™
Unlock to view ASIN details and product titles
Price
$11.32
Rating
4.7
Reviews
884
Latest month sales
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