Purple Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Pens sales on Amazon US totaled 202,700 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $2,280,877 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.3% of unit volume and 90.4% of revenue, while a typical listing is priced at $10.58. The keyword itself pulled 27,729 Amazon queries over the same period (▲ 31.2% MoM).
Zooming out to the 12-month window ending July 2026, the purple pens Top 50 moved 1,949,750 units and $23,049,091 in cumulative sales — an average of 162,479 units and $1,920,758 per month. Monthly throughput topped out at 300,050 units in August 2025 and dipped to 84,700 in May 2026, leaving the latest reading 32.4% lower than August 2025.
Purple Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
202.7K
▲ 0.2% MoM
Monthly Revenue 2026/07
$2.3M
▼ 7.0% MoM
Top 10 Market Share 2026/07
90.3%
Purple Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $11.24 apiece — equal to 24.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 183,000 units and $2,062,910 in July 2026 — 90.3% of unit volume and 90.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Pens' on Amazon
July 2026
Is 90.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B001GAOTSW
PILOT G2 Premium Gel Pens, Fine Point 0.7mm, Black Ink, 12-Pack | G2 pilot pens, refillable and retractable ball, gel pens for journaling, writing pens, quick-drying ink, contoured grip
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B0FJTJG44G
Sharpie Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
20K
▼ 33.3%vs. prior month
$275.6K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B019QBOFZO
Paper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing purple pens brand in July 2026, moving 70,000 units across 2 ASINs for 38.3% of Top 10 volume. Paper Mate follows with 66,000 units (36.1%), ahead of PILOT on 30,000 units (16.4%).
With 6 brands splitting the Top 10 and 90.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
2 ASINs in Top 10
38.3%
Units
70K
Revenue
$875.1K
Avg. price
$12.34
B082PN4X5J
$11.24·★4.6·84.4K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Paper Mate
4 ASINs in Top 10
36.1%
Units
66K
Revenue
$615.5K
Avg. price
$8.71
B000J09CO6
$5.99·★4.8·78.8K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB01HAREUK6
$13.99·★4.8·78.8K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB019QBOFZO
$9.97·★4.8·71.3K revsPaper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
Units sold10KB0D1RW1ZB7
$4.87·★4.6·1.3K revsPaper Mate InkJoy Gel Pens, Candy Pop Special Edition, Medium Point (0.7mm), Retractable, Assorted Colors, 4 Count - Fun Office Supplies, Writing, Journaling
Units sold6K
PILOT
1 ASIN in Top 10
16.4%
Units
30K
Revenue
$381.6K
Avg. price
$12.59
B001GAOTSW
$12.59·★4.8·55K revsPILOT G2 Premium Gel Pens, Fine Point 0.7mm, Black Ink, 12-Pack | G2 pilot pens, refillable and retractable ball, gel pens for journaling, writing pens, quick-drying ink, contoured grip
Units sold30K
Trending Purple Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F59PB15X leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B000J09CO6 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F59PB15X
Four Candies 56PCS School Supplies with Pencil Case, Stationery Set, Purple | 6 Multicolor Pens, 12 Pastel Highlighters, 5 Gel Pens, 9 Mechanical Pencils, Back to School, College Essentials for Students
Price
$24.99
Rating
4.8
Reviews
1.6K
Latest month sales
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Price
$5.99
Rating
4.8
Reviews
78.8K
Latest month sales
B0017TI7S0
uniball™ 207 Gel Pens, Violet Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Fraud-Resistant, uni Super Ink™
Unlock to view ASIN details and product titles
Price
$11.32
Rating
4.6
Reviews
885
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this purple pens report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card