Purple Onion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fresh Produce (Brands May Vary) is the best-performing purple onion brand in July 2026, moving 540,000 units across 6 ASINs for 59.3% of Top 10 volume. 365 by Whole Foods Market follows with 190,000 units (20.9%), ahead of NatureSweet on 100,000 units (11.0%).

With 4 brands splitting the Top 10 and 91.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.30 to $3.08, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QV6B5WV booked 80K units at $1.88, with ▲ 14.3% MoM change. On the growth side, B0787Y4VS9 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B000WR8TXG close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.