Purple Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Nail Polish sales on Amazon US totaled 77,550 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $967,926 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 71.8% of revenue, while a typical listing is priced at $10.91. The keyword itself pulled 18,773 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the purple nail polish Top 50 moved 832,800 units and $10,570,169 in cumulative sales — an average of 69,400 units and $880,847 per month. Monthly throughput topped out at 98,950 units in December 2025 and dipped to 36,300 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Purple Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.5K
▼ 0.4% MoM
Monthly Revenue 2026/07
$967.9K
▼ 1.0% MoM
Top 10 Market Share 2026/07
64.5%
Purple Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple nail polish listing on Amazon US in July 2026 is ASIN B0D2MG495V (Brand: beetles Gel Polish), which sold 9,000 units at $20.89 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $695,080 in July 2026 — 64.5% of unit volume and 71.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Nail Polish' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D2MG495V
Beetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
9K
▼ 10.0%vs. prior month
$207.6K
latest month
12-month trend
B09KC56289
JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
9K
▲ 50.0%vs. prior month
$132.8K
latest month
12-month trend
B0BCPMFHHM
Maryton Nail Buffer Block, Medium/Fine Grit 100/180 Finishing Buffers for Acrylic Nails Gel Polish Nails, 3 Way Professional Pedicure Manicure Buffer Kits, 5 Count (Purple)
8K
▲ 14.3%vs. prior month
$39.9K
latest month
12-month trend
B000NG889Q
OPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$83.9K
latest month
12-month trend
B0D8KVC49Y
BORN PRETTY 9D Cat Magnetic Eye Gel Polish Holographic Rainbow Gel Polish | 15ML Blue Purple Magnetic Nail Polish with Magnet Nails Art Manicure Salon DIY
5K
▼ 16.7%vs. prior month
$35K
latest month
12-month trend
B09SWTDB1H
BIGBEAR UV Light for Nails,UV LED Nail Lamp for Gel Polish, Fast Nail Dryer | 48W with Automatic Sensor, 3 Timer Setting, Small and Portable, LED Nail Light for Fingernail and Toenail
3K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
beetles Gel Polish is the best-performing purple nail polish brand in July 2026, moving 11,000 units across 2 ASINs for 22.0% of Top 10 volume. JODSONE follows with 9,000 units (18.0%), ahead of MARYTON on 8,000 units (16.0%).
Volume is spread across 9 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $30.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
beetles Gel Polish
2 ASINs in Top 10
22.0%
Units
11K
Revenue
$290.2K
Avg. price
$30.44
B0D2MG495V
$20.89·★4.3·26.4K revsBeetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
Units sold9KB0D2MFCJQH
$39.99·★4.4·7.4K revsBeetles Cat Eye Gel Nail Polish Set, 36 Colors Magnetic Fall Gel Polish Kit | Magnetic Glitter Red Purple Brown Green Burgundy Base Glossy Matte Top Coat Soak Off UV DIY Salon Nail Art Gift for Women
Units sold2K
JODSONE
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$132.8K
Avg. price
$15.99
B09KC56289
$15.99·★4.4·29.7K revsJODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
Units sold9K
MARYTON
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$39.9K
Avg. price
$4.99
B0BCPMFHHM
$4.99·★4.7·1.8K revsMaryton Nail Buffer Block, Medium/Fine Grit 100/180 Finishing Buffers for Acrylic Nails Gel Polish Nails, 3 Way Professional Pedicure Manicure Buffer Kits, 5 Count (Purple)
Units sold8K
Trending Purple Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWRZ3WKD leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B004FGAXK2 close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWRZ3WKD
essie Nail Art Studio, Glass Nails, Translucent Purple Nail Polish, Vegan, Half Full, 0.46 fl oz
Price
$12.92
Rating
4.2
Reviews
251
Latest month sales
B004FGAXK2
Essie Nail Color : Wicked
Price
$8.19
Rating
4.6
Reviews
7.3K
Latest month sales
B0F1MDW48G
Beetles Purple Gel Nail Polish Set, 6 Colors Muse of Midnight Gel | 6 Burgundy Nude Purple Gel Polish Colors with Glitter Cat Eye Effects for Uv Led Soak-Off Manicures
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
14.3K
Latest month sales
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