Purple Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Mattress sales on Amazon US totaled 47,600 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $9,393,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 48.5% of revenue, while a typical listing is priced at $271.93. The keyword itself pulled 35,532 Amazon queries over the same period (▼ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the purple mattress Top 50 moved 493,950 units and $107,462,541 in cumulative sales — an average of 41,163 units and $8,955,212 per month. Monthly throughput topped out at 58,550 units in June 2026 and dipped to 18,950 in May 2026, leaving the latest reading 8.7% lower than August 2025.
Purple Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.6K
▼ 18.7% MoM
Monthly Revenue 2026/07
$9.4M
▼ 31.9% MoM
Top 10 Market Share 2026/07
60.9%
Purple Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple mattress listing on Amazon US in July 2026 is ASIN B08BPJ3XXL (Brand: Storage Logic), which sold 10,000 units at $20.39 apiece — equal to 21.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $4,557,100 in July 2026 — 60.9% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Mattress' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BPJ3XXL
Foam Mattress Vacuum Bag with 4 Adjustable Straps, Queen/Full/Full-XL | Heavy-Duty Vacuum Seal Mattress Bag for Foam & Latex, Built to Last for Moving, Space-Saving Storage, Shipping & Protection
10K
▲ 0.0%vs. prior month
$229.1K
latest month
12-month trend
B08YDJS51B
FDW | 8 Inch Twin Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
4K
▲ 0.0%vs. prior month
$384K
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B0CKZ1RXKH
Zinus 12 Inch Full Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
2K
▲ 0.0%vs. prior month
$478.2K
latest month
12-month trend
B0CS6JRNPW
ChiXpace Dual Layer 4 Inch Memory Foam Mattress Topper Queen | 2 Inch Gel Memory Foam and 2 Inch Pillow Top Mattress Pad Cover, 7-Zone Egg Crate & 2-in-1 Design (White)
2K
▲ 100.0%vs. prior month
$178.9K
latest month
12-month trend
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Best Purple Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Storage Logic is the best-performing purple mattress brand in July 2026, moving 10,000 units across 1 ASIN for 34.5% of Top 10 volume. FDW follows with 4,000 units (13.8%), ahead of EGOHOME on 4,000 units (13.8%).
With 9 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.39 to $249.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Storage Logic
1 ASIN in Top 10
34.5%
Units
10K
Revenue
$229.1K
Avg. price
$20.39
B08BPJ3XXL
$20.39·★4.0·21.7K revsFoam Mattress Vacuum Bag with 4 Adjustable Straps, Queen/Full/Full-XL | Heavy-Duty Vacuum Seal Mattress Bag for Foam & Latex, Built to Last for Moving, Space-Saving Storage, Shipping & Protection
Units sold10K
FDW
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$384K
Avg. price
$89.99
B08YDJS51B
$89.99·★4.4·18.9K revsFDW | 8 Inch Twin Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
Units sold4K
EGOHOME
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$953.5K
Avg. price
$249.99
B0DTTN5YMW
$249.99·★4.3·11.8K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
Trending Purple Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CS6JRNPW booked 2K units at $94.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS6JRNPW
ChiXpace Dual Layer 4 Inch Memory Foam Mattress Topper Queen | 2 Inch Gel Memory Foam and 2 Inch Pillow Top Mattress Pad Cover, 7-Zone Egg Crate & 2-in-1 Design (White)
Price
$94.99
Rating
4.3
Reviews
2K
Latest month sales
B09T8PH7HR
MLILY 8 Inch Full Mattress in a Box Green Tea Memory Foam Medium Firm | Green Tea Gel for Cool Sleep, Pressure Relief, Double Mattress for Daybed/Bunk Bed, CertiPUR-US Certified, 75"x54"
Price
$139.99
Rating
4.6
Reviews
1.8K
Latest month sales
B0H2GYPDH7
12 Inch Queen Mattress - Hybrid Mattress in a Box, Memory Foam Mattress with Pocket Springs, Medium Firm, Pressure Relief & Motion Isolation, CertiPUR US Certified
Unlock to view ASIN details and product titles
Price
$189.99
Rating
4.3
Reviews
294
Latest month sales
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