Purple Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Bikini sales on Amazon US totaled 3,550 units in July 2026 (▼ 32.4% vs. the prior month), generating an estimated $117,883 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 58.2% of revenue, while a typical listing is priced at $29.59. The keyword itself pulled 4,924 Amazon queries over the same period (▼ 56.3% MoM).
Zooming out to the 12-month window ending July 2026, the purple bikini Top 50 moved 15,900 units and $527,192 in cumulative sales — an average of 1,325 units and $43,933 per month. Monthly throughput topped out at 5,250 units in June 2026 and dipped to 200 in November 2025, leaving the latest reading 317.6% higher than August 2025.
Purple Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.5K
▼ 32.4% MoM
Monthly Revenue 2026/07
$117.9K
▼ 33.9% MoM
Top 10 Market Share 2026/07
56.3%
Purple Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple bikini listing on Amazon US in July 2026 is ASIN B0FR95XHGQ (Brand: Herseas), which sold 500 units at $29.99 apiece — equal to 14.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,000 units and $68,614 in July 2026 — 56.3% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Bikini' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FR95XHGQ
Herseas Women's Tie Shoulder Bikini Sets 2 Piece High Waisted Swimsuits
500
▼ 50.0%vs. prior month
$15.1K
latest month
12-month trend
B0G1T53Y1P
ZAFUL Women Halter Dual Straps Whip Stitch Floral Triangle Bikini Swimsuits
300
▼ 25.0%vs. prior month
$11.5K
latest month
12-month trend
B0F29LH4DP
Blooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits
200
▲ 0.0%vs. prior month
$7.5K
latest month
12-month trend
B0F29P23XV
Blooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits
200
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend
B0G43TGXHL
Blooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
200
▲ 100.0%vs. prior month
$6.4K
latest month
12-month trend
B0G8XCS3PZ
CUPSHE Women's Bikini Set Two Piece Swimsuit Sporty Bathing Suit Textured
200
▼ 60.0%vs. prior month
$7.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blooming Jelly is the best-performing purple bikini brand in July 2026, moving 600 units across 3 ASINs for 30.0% of Top 10 volume. Herseas follows with 500 units (25.0%), ahead of CUPSHE on 400 units (20.0%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $36.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blooming Jelly
3 ASINs in Top 10
30.0%
Units
600
Revenue
$21.5K
Avg. price
$31.32
B0F29LH4DP
$32.99·★4.4·1.5K revsBlooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits
Units sold200B0F29P23XV
$32.99·★4.4·1.5K revsBlooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits
Units sold200B0G43TGXHL
$27.99·★4.2·1.2K revsBlooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
Units sold200
Herseas
1 ASIN in Top 10
25.0%
Units
500
Revenue
$15.1K
Avg. price
$29.99
B0FR95XHGQ
$29.99·★4.1·970 revsHerseas Women's Tie Shoulder Bikini Sets 2 Piece High Waisted Swimsuits
Units sold500
CUPSHE
3 ASINs in Top 10
20.0%
Units
400
Revenue
$15.1K
Avg. price
$36.66
B0G8XCS3PZ
$38.99·★4.0·276 revsCUPSHE Women's Bikini Set Two Piece Swimsuit Sporty Bathing Suit Textured
Units sold200B0CQ4KB35V
$33.99·★4.3·2.7K revsCUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
Units sold100B0D73CBF8M
$36.99·★4.4·2.3K revsCUPSHE Women's Bikini Set Deep V Neck Two Piece Swimsuit Mid Rise
Units sold100
Trending Purple Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G2QHXWG4 booked 100 units at $22.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2QHXWG4
MakeMeChic Women's Striped Thong Bikini Sets Triangle Swimsuit Bathing Suit
Price
$22.99
Rating
4.0
Reviews
79
Latest month sales
B0C49CWZKT
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Price
$30.99
Rating
4.0
Reviews
4.5K
Latest month sales
B0D73CBF8M
CUPSHE Women's Bikini Set Deep V Neck Two Piece Swimsuit Mid Rise
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.4
Reviews
2.3K
Latest month sales
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