Purina Cat Chow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purina Cat Chow sales on Amazon US totaled 816,000 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $15,205,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 45.8% of revenue, while a typical listing is priced at $19.60. The keyword itself pulled 19,798 Amazon queries over the same period (▼ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the purina cat chow Top 50 moved 8,919,000 units and $167,715,090 in cumulative sales — an average of 743,250 units and $13,976,258 per month. Monthly throughput topped out at 849,000 units in November 2025 and dipped to 513,000 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Purina Cat Chow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
816K
▼ 1.4% MoM
Monthly Revenue 2026/07
$15.2M
▼ 1.1% MoM
Top 10 Market Share 2026/07
49.0%
Purina Cat Chow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purina cat chow listing on Amazon US in July 2026 is ASIN B007JXVR76 (Brand: Meow Mix), which sold 70,000 units at $8.99 apiece — equal to 8.6% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $6,964,300 in July 2026 — 49.0% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purina Cat Chow' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007JXVR76
Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
70K
▲ 16.7%vs. prior month
$629.3K
latest month
12-month trend
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0727R5C5Q
Friskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
30K
▲ 0.0%vs. prior month
$141.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purina Cat Chow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing purina cat chow brand in July 2026, moving 150,000 units across 4 ASINs for 37.5% of Top 10 volume. Meow Mix follows with 70,000 units (17.5%), ahead of Fancy Feast on 60,000 units (15.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $22.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
4 ASINs in Top 10
37.5%
Units
150K
Revenue
$2.5M
Avg. price
$16.86
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsFriskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Units sold40KB0727R5C5Q
$5.24·★4.7·37.5K revsFriskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
Units sold30KB0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30K
Meow Mix
1 ASIN in Top 10
17.5%
Units
70K
Revenue
$629.3K
Avg. price
$8.99
B007JXVR76
$8.99·★4.7·52.7K revsMeow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
Units sold70K
Fancy Feast
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$1.4M
Avg. price
$22.86
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60K
Trending Purina Cat Chow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B072DTFZHL booked 20K units at $25.96, with ▼ 33.3% MoM change. On the growth side, B0B9QSQP5Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B006FTJ0NI close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
Price
$25.96
Rating
4.7
Reviews
21K
Latest month sales
B0B9QSQP5Q
Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
Price
$15.99
Rating
4.6
Reviews
7.1K
Latest month sales
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Unlock to view ASIN details and product titles
Price
$10.07
Rating
4.7
Reviews
25.9K
Latest month sales
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