Protien Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protien Bars sales on Amazon US totaled 593,000 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $10,691,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.5% of unit volume and 38.3% of revenue, while a typical listing is priced at $17.71. The keyword itself pulled 23,261 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the protien bars Top 50 moved 7,083,700 units and $129,696,430 in cumulative sales — an average of 590,308 units and $10,808,036 per month. Monthly throughput topped out at 687,300 units in June 2026 and dipped to 427,100 in May 2026, leaving the latest reading 0.3% higher than August 2025.
Protien Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
593K
▼ 13.7% MoM
Monthly Revenue 2026/07
$10.7M
▼ 13.8% MoM
Top 10 Market Share 2026/07
40.5%
Protien Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protien bars listing on Amazon US in July 2026 is ASIN B00GJ82VK4 (Brand: Pure Protein), which sold 30,000 units at $15.13 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 240,000 units and $4,093,400 in July 2026 — 40.5% of unit volume and 38.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protien Bars' on Amazon
July 2026
Is 40.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protien Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing protien bars brand in July 2026, moving 60,000 units across 2 ASINs for 25.0% of Top 10 volume. KIND follows with 60,000 units (25.0%), ahead of Quest on 50,000 units (20.8%).
With 7 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.08 to $26.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
2 ASINs in Top 10
25.0%
Units
60K
Revenue
$933.9K
Avg. price
$14.36
B00GJ82VK4
$15.13·★4.5·22.8K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30KB00MNXGSAI
$13.59·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
KIND
2 ASINs in Top 10
25.0%
Units
60K
Revenue
$507.3K
Avg. price
$9.08
B0BCH583WK
$4.98·★4.6·3.9K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30KB007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Quest
2 ASINs in Top 10
20.8%
Units
50K
Revenue
$1.3M
Avg. price
$26.03
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30KB00DLDH1N2
$25.57·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
Units sold20K
Trending Protien Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B0DZXJ7LJG close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
BAREBELLS Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Price
$16.42
Rating
4.3
Reviews
1.1K
Latest month sales
B016MEN14O
Quest Nutrition Chocolate Lovers Variety Pack, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
Unlock to view ASIN details and product titles
Price
$21.49
Rating
4.5
Reviews
4.4K
Latest month sales
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