Proteina Whey Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Proteina Whey Protein sales on Amazon US totaled 610,000 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $27,322,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 45.7% of revenue, while a typical listing is priced at $55.62. The keyword itself pulled 26,317 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the proteina whey protein Top 50 moved 6,510,500 units and $273,824,788 in cumulative sales — an average of 542,542 units and $22,818,732 per month. Monthly throughput topped out at 658,000 units in June 2026 and dipped to 303,000 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Proteina Whey Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
610K
▼ 7.3% MoM
Monthly Revenue 2026/07
$27.3M
▼ 9.0% MoM
Top 10 Market Share 2026/07
57.4%
Proteina Whey Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold proteina whey protein listing on Amazon US in July 2026 is ASIN B07LD2NV9X (Brand: Core Power), which sold 70,000 units at $41.88 apiece — equal to 11.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $12,480,900 in July 2026 — 57.4% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Proteina Whey Protein' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Proteina Whey Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing proteina whey protein brand in July 2026, moving 110,000 units across 3 ASINs for 31.4% of Top 10 volume. Orgain follows with 80,000 units (22.9%), ahead of Core Power on 70,000 units (20.0%).
With 6 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.17 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
3 ASINs in Top 10
31.4%
Units
110K
Revenue
$2.9M
Avg. price
$27.17
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30KB06Y5ZG66K
$29.97·★4.6·28.5K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Orgain
2 ASINs in Top 10
22.9%
Units
80K
Revenue
$2.5M
Avg. price
$33.06
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Core Power
1 ASIN in Top 10
20.0%
Units
70K
Revenue
$2.9M
Avg. price
$41.88
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Trending Proteina Whey Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.5K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Unlock to view ASIN details and product titles
Price
$38.22
Rating
4.6
Reviews
20.7K
Latest month sales
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