Prostate Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prostate Toy sales on Amazon US totaled 174,300 units in July 2026 (▲ 9.4% vs. the prior month), generating an estimated $2,930,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.0% of unit volume and 64.8% of revenue, while a typical listing is priced at $25.29. The keyword itself pulled 17,159 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the prostate toy Top 50 moved 1,798,650 units and $29,385,027 in cumulative sales — an average of 149,888 units and $2,448,752 per month. Monthly throughput topped out at 174,300 units in July 2026 and dipped to 81,250 in May 2026, leaving the latest reading 17.9% higher than August 2025.
Prostate Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
174.3K
▲ 9.4% MoM
Monthly Revenue 2026/07
$2.9M
▲ 13.6% MoM
Top 10 Market Share 2026/07
74.0%
Prostate Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prostate toy listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 34.4% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $1,899,410 in July 2026 — 74.0% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prostate Toy' on Amazon
July 2026









Is 74.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend

B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend

B0CSK1M4DJ
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend

B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend

B0D3G23NW6
YAYIKZ Vibrator Sex Toys Thrusting Dildo, Realistic Safety Silicone Dildos | 10 Thrust & Vibration Warm Mode, APP Control, Premium Soft Penis, G Spot Vagina Anal Stimulator, Adult Sex Toy for Solo Men
8K
▲ 0.0%vs. prior month
$219.9K
latest month
12-month trend

B0FDJW1S9D
7 Inch Realistic Dildo, Soft Blue Dildos Sex Toy with Strong Suction Cup, Adult Toys for Vaginal G-Spot and Anal Play, Waterproof Flexible Lifelike Penis for Women Men Beginners Couples
8K
▲ 60.0%vs. prior month
$63.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prostate Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing prostate toy brand in July 2026, moving 60,000 units across 1 ASIN for 46.5% of Top 10 volume. oreyurt follows with 10,000 units (7.8%), ahead of Kaiagame on 10,000 units (7.8%).
With 10 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $10.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
46.5%
Units
60K
Revenue
$593.4K
Avg. price
$9.97

B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
Units sold60K
oreyurt
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$104.3K
Avg. price
$10.92

B0CPSZCJR8
$10.92·★4.0·2.5K revsoreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
Units sold10K
Kaiagame
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$99.9K
Avg. price
$8.99

B0CSK1M4DJ
$8.99·★4.2·822 revsSex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
Units sold10K
Trending Prostate Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FWZDT1K2 booked 5K units at $33.99, with ▲ 150.0% MoM change. On the growth side, B0FPXCGPRN leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0DSBBNZG1 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
246
Latest month sales

B0FPXCGPRN
Inflatable Butt Plug Prostate Massager - App & Remote Controlled Anal Vibrator with Adjustable Expansion, 8 Vibration Modes, Silicone Rechargeable Men's Sex Toy
Price
$29.69
Rating
4.3
Reviews
43
Latest month sales

B0DSBBNZG1
KOXTEN Thrusting Dildo Sex Toy APP Control Vibrator Realistic Dildo | 9 Vibe + 9 Thrust Modes + Warm, G Spot Vibrator, Soft Silicone Dildo Suction Cup Dildo Adult Toys for Women
Unlock to view ASIN details and product titles
Price
$23.89
Rating
4.3
Reviews
938
Latest month sales
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