Prostate Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Prostate Toy sales on Amazon US totaled 174,300 units in July 2026 (▲ 9.4% vs. the prior month), generating an estimated $2,930,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.0% of unit volume and 64.8% of revenue, while a typical listing is priced at $25.29. The keyword itself pulled 17,159 Amazon queries over the same period (▲ 11.0% MoM).

Zooming out to the 12-month window ending July 2026, the prostate toy Top 50 moved 1,798,650 units and $29,385,027 in cumulative sales — an average of 149,888 units and $2,448,752 per month. Monthly throughput topped out at 174,300 units in July 2026 and dipped to 81,250 in May 2026, leaving the latest reading 17.9% higher than August 2025.

1.8MTotal units sold · Last 12 months
$29.4MTotal revenue · Last 12 months
17.2K▲ 11.0% MoM
Monthly search volume
$25.29Avg. price · July 2026

Prostate Toy Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales147.8K
Revenue$2.5M

2025/09

Sales161.8K
Revenue$2.7M

2025/10

Sales161.2K
Revenue$2.6M

2025/11

Sales154.3K
Revenue$2.6M

2025/12

Sales153.6K
Revenue$2.5M

2026/01

Sales140.5K
Revenue$2.3M

2026/02

Sales163.2K
Revenue$2.6M

2026/03

Sales150.6K
Revenue$2.4M

2026/04

Sales150.9K
Revenue$2.4M

2026/05

Sales81.3K
Revenue$1.3M

2026/06

Sales159.3K
Revenue$2.6M
174.3K

2026/07

Sales174.3K
Revenue$2.9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

174.3K

▲ 9.4% MoM

Monthly Revenue 2026/07

$2.9M

▲ 13.6% MoM

Top 10 Market Share 2026/07

74.0%

See the Top 10 ASINs driving 74.0% of sales

Prostate Toy Market Share & Sales Concentration on Amazon US — July 2026

The most-sold prostate toy listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 34.4% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 129,000 units and $1,899,410 in July 2026 — 74.0% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Prostate Toy' on Amazon

July 2026
ASINSIGHT Logo
74.0% Volume Share 129K units sold
64.8% Revenue Share $1.9M estimated
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Top 5 Volume Share breakdown

B075SN1MY9 34.4%
B0CPSZCJR8 5.7%
B0CSK1M4DJ 5.7%
B0DC62HZ9G 5.7%
B0D3G23NW6 4.6%
Others 43.8%
#1
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz

B075SN1MY9

LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz

$9.97·★ 4.5·168.7K reviews
Monthly Sales

60K

▲ 0.0%

vs. prior month

Revenue

$593.4K

latest month

Monthly Trend

12-month trend

#2
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

B0CPSZCJR8

oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

$10.92·★ 4.0·2.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$104.3K

latest month

Monthly Trend

12-month trend

#3
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene

B0CSK1M4DJ

Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene

$8.99·★ 4.2·822 reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#4
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

B0DC62HZ9G

Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

$13.99·★ 4.3·1.1K reviews
Monthly Sales

10K

▲ 42.9%

vs. prior month

Revenue

$131.6K

latest month

Monthly Trend

12-month trend

#5
YAYIKZ Vibrator Sex Toys Thrusting Dildo, Realistic Safety Silicone Dildos | 10 Thrust & Vibration Warm Mode, APP Control, Premium Soft Penis, G Spot Vagina Anal Stimulator, Adult Sex Toy for Solo Men

B0D3G23NW6

YAYIKZ Vibrator Sex Toys Thrusting Dildo, Realistic Safety Silicone Dildos | 10 Thrust & Vibration Warm Mode, APP Control, Premium Soft Penis, G Spot Vagina Anal Stimulator, Adult Sex Toy for Solo Men

$26.89·★ 4.0·1.8K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$219.9K

latest month

Monthly Trend

12-month trend

#6
7 Inch Realistic Dildo, Soft Blue Dildos Sex Toy with Strong Suction Cup, Adult Toys for Vaginal G-Spot and Anal Play, Waterproof Flexible Lifelike Penis for Women Men Beginners Couples

B0FDJW1S9D

7 Inch Realistic Dildo, Soft Blue Dildos Sex Toy with Strong Suction Cup, Adult Toys for Vaginal G-Spot and Anal Play, Waterproof Flexible Lifelike Penis for Women Men Beginners Couples

$7.99·★ 3.9·328 reviews
Monthly Sales

8K

▲ 60.0%

vs. prior month

Revenue

$63.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Prostate Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

LubeLife is the best-performing prostate toy brand in July 2026, moving 60,000 units across 1 ASIN for 46.5% of Top 10 volume. oreyurt follows with 10,000 units (7.8%), ahead of Kaiagame on 10,000 units (7.8%).

With 10 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $10.92, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

46.5%
38.0%
LubeLife
oreyurt
Kaiagame
Other brands
1

LubeLife

1 ASIN in Top 10

46.5%

Units

60K

Revenue

$593.4K

Avg. price

$9.97

  • LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz

    B075SN1MY9

    $9.97·★4.5·168.7K revs

    LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz

    Units sold60K
2

oreyurt

1 ASIN in Top 10

7.8%

Units

10K

Revenue

$104.3K

Avg. price

$10.92

  • oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

    B0CPSZCJR8

    $10.92·★4.0·2.5K revs

    oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

    Units sold10K
3

Kaiagame

1 ASIN in Top 10

7.8%

Units

10K

Revenue

$99.9K

Avg. price

$8.99

  • Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene

    B0CSK1M4DJ

    $8.99·★4.2·822 revs

    Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene

    Units sold10K

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