Project Hail Mary Lego Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Project Hail Mary Lego sales on Amazon US totaled 46,900 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $2,893,909 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 58.4% of revenue, while a typical listing is priced at $67.56. The keyword itself pulled 22,048 Amazon queries over the same period (▼ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the project hail mary lego Top 50 moved 535,800 units and $36,006,943 in cumulative sales — an average of 44,650 units and $3,000,579 per month. Monthly throughput topped out at 83,300 units in December 2025 and dipped to 10,700 in August 2025, leaving the latest reading 338.3% higher than August 2025.
Project Hail Mary Lego Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.9K
▼ 9.9% MoM
Monthly Revenue 2026/07
$2.9M
▼ 10.9% MoM
Top 10 Market Share 2026/07
64.0%
Project Hail Mary Lego Market Share & Sales Concentration on Amazon US — July 2026
The most-sold project hail mary lego listing on Amazon US in July 2026 is ASIN B0FMS84RFJ (Brand: LEGO), which sold 10,000 units at $22.49 apiece — equal to 21.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $1,690,610 in July 2026 — 64.0% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Project Hail Mary Lego' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0FMYY67LH
LEGO Icons Project Hail Mary Collectible Building Set for Adults - Room or Office Decor for Men & Women - Gift for Birthdays - 11389
6K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0CGY3ZB24
LEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
4K
▼ 33.3%vs. prior month
$272K
latest month
12-month trend
B0DRW6LQTN
LEGO Disney & Pixar Wall-E & EVE Building Set for Adults, Ages 18+ - Home Office, Book Shelf, or Room Decor for Disney Fans - Gift Ideas for Men & Women - 43279
2K
▲ 0.0%vs. prior month
$135.1K
latest month
12-month trend
B0CV276VQL
LEGO Marvel Dancing Groot, Guardians of the Galaxy Toy, Buildable Birthday Gift, Marvel Toy, Super Hero Hand-Operated Interactive Playset, Marvel Gift for Kids, Animated Groot Figure, 76297
2K
▲ 100.0%vs. prior month
$76.1K
latest month
12-month trend
B0FQCSXJXZ
LEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys, Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
2K
▼ 33.3%vs. prior month
$120K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Project Hail Mary Lego Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
LEGO is the best-performing project hail mary lego brand in July 2026, moving 29,000 units across 9 ASINs for 96.7% of Top 10 volume. Project Hail Mary follows with 1,000 units (3.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $67.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
9 ASINs in Top 10
96.7%
Units
29K
Revenue
$1.7M
Avg. price
$67.21
B0FMS84RFJ
$22.49·★4.9·1.9K revsLEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
Units sold10KB0FMYY67LH
$99.99·★4.9·492 revsLEGO Icons Project Hail Mary Collectible Building Set for Adults - Room or Office Decor for Men & Women - Gift for Birthdays - 11389
Units sold6KB0CGY3ZB24
$67.99·★4.9·3.3K revsLEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
Units sold4KB0DRW6LQTN
$67.55·★4.9·1.6K revsLEGO Disney & Pixar Wall-E & EVE Building Set for Adults, Ages 18+ - Home Office, Book Shelf, or Room Decor for Disney Fans - Gift Ideas for Men & Women - 43279
Units sold2KB0CV276VQL
$44.99·★4.8·1.6K revsLEGO Marvel Dancing Groot, Guardians of the Galaxy Toy, Buildable Birthday Gift, Marvel Toy, Super Hero Hand-Operated Interactive Playset, Marvel Gift for Kids, Animated Groot Figure, 76297
Units sold2KB0FQCSXJXZ
$59.99·★4.9·236 revsLEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys, Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
Units sold2KB0FMS8BW3K
$59.39·★4.9·481 revsLEGO Technic NASA Artemis Space Launch System Rocket Building Toy for Boys & Girls - STEM Learning & Space Toy W/3-Stage Launch Function for Kids, Ages 9+ - Idea for Birthdays - 42221
Units sold1KB09XWQ7X53
$139.99·★4.8·1.8K revsLEGO Star Wars AT-TE Walker - Poseable Building Toy - Revenge of the Sith Set - Gift for Kids w/ 3 212th Clone Troopers, Dwarf Spider & Battle Droid Figures - 75337
Units sold1KB0FMS4WZSY
$42.55·★4.9·472 revsLEGO Botanicals Peace Lily Flower Building Set for Adults - Gifts for Birthdays - DIY Bedroom, Book Shelf & Office Decor for Women & Men, Ages 18+ - Artificial Flowers Crafting Kit - 11504
Units sold1K
Project Hail Mary
1 ASIN in Top 10
3.3%
Units
1K
Revenue
$19.7K
Avg. price
$19.99
B0GRL6PQKD
$19.99·★4.7·252 revsProject Hail Mary Amazing Rocky The Alien Neon Portrait Graphic Tees and T Shirts for Women Men
Units sold1K
Trending Project Hail Mary Lego Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09XWQ7X53 booked 1K units at $139.99, with ▲ 11.1% MoM change. On the growth side, B0D8J96GXW leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0CV276VQL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XWQ7X53
LEGO Star Wars AT-TE Walker - Poseable Building Toy - Revenge of the Sith Set - Gift for Kids w/ 3 212th Clone Troopers, Dwarf Spider & Battle Droid Figures - 75337
Price
$139.99
Rating
4.8
Reviews
1.8K
Latest month sales
B0D8J96GXW
Arc Reactor Building Block Set, A Model Toy Proof that Tony Has A Heart,A Gift for Adults and Children
Price
$25.99
Rating
4.1
Reviews
151
Latest month sales
B0CV276VQL
LEGO Marvel Dancing Groot, Guardians of the Galaxy Toy, Buildable Birthday Gift, Marvel Toy, Super Hero Hand-Operated Interactive Playset, Marvel Gift for Kids, Animated Groot Figure, 76297
Unlock to view ASIN details and product titles
Price
$44.99
Rating
4.8
Reviews
1.6K
Latest month sales
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