Prime Deals Today Clearance Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Deals Today Clearance sales on Amazon US totaled 1,462,000 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $13,757,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 66.1% of revenue, while a typical listing is priced at $10.03. The keyword itself pulled 3,360 Amazon queries over the same period (▼ 89.1% MoM).
Zooming out to the 12-month window ending July 2026, the prime deals today clearance Top 50 moved 16,400,350 units and $155,052,943 in cumulative sales — an average of 1,366,696 units and $12,921,079 per month. Monthly throughput topped out at 1,543,000 units in June 2026 and dipped to 1,120,200 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Prime Deals Today Clearance Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 5.2% MoM
Monthly Revenue 2026/07
$13.8M
▼ 4.8% MoM
Top 10 Market Share 2026/07
65.0%
Prime Deals Today Clearance Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime deals today clearance listing on Amazon US in July 2026 is ASIN B00NTCH52W (Brand: Amazon Basics), which sold 100,000 units at $9.99 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 950,000 units and $9,097,200 in July 2026 — 65.0% of unit volume and 66.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Deals Today Clearance' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NTCH52W
Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
100K
▲ 0.0%vs. prior month
$999K
latest month
12-month trend
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
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Best Prime Deals Today Clearance Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing prime deals today clearance brand in July 2026, moving 380,000 units across 4 ASINs for 40.0% of Top 10 volume. Clorox follows with 100,000 units (10.5%), ahead of Dixie on 100,000 units (10.5%).
With 7 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.24 to $11.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
40.0%
Units
380K
Revenue
$4.1M
Avg. price
$11.45
B00NTCH52W
$9.99·★4.7·950.7K revsAmazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
Units sold100KB09BWFX1L6
$22.86·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100KB0C2CY22B8
$5.97·★4.7·59K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0CM3BSJ95
$6.99·★4.5·13.6K revsAmazon Basics Soft and Strong 2-Ply Toilet Paper, 6 Ultra Rolls = 24 Regular Rolls, Unscented, 340 Sheet (1 Pack of 6), Packaging May Vary
Units sold80K
Clorox
1 ASIN in Top 10
10.5%
Units
100K
Revenue
$524K
Avg. price
$5.24
B00W5D1MDE
$5.24·★4.8·44.9K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Dixie
1 ASIN in Top 10
10.5%
Units
100K
Revenue
$589K
Avg. price
$5.99
B0748J34WZ
$5.99·★4.8·65.6K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100K
Trending Prime Deals Today Clearance Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01NCJSM2T booked 70K units at $19.94, with ▲ 0.0% MoM change. On the growth side, B0BSK1B5G3 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0C2BQJVCS close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NCJSM2T
Cascade Complete Dishwasher Pods - Fresh Scent ActionPacs, Dishwasher Detergent, Dishwasher Soap, Detergent Pods, 78 Count
Price
$19.94
Rating
4.8
Reviews
101.5K
Latest month sales
B0BSK1B5G3
Tide Odor Defense + Oxi Laundry Detergent Pacs, Original Scent, 45 Count, Advanced Odor + Stain Fighter
Price
$14.99
Rating
4.9
Reviews
11.6K
Latest month sales
B0C2BQJVCS
Heavy Duty Moving Bags, Extra Large Storage Bags, 93L, 6-Pack, Black | Foldable, with Zippers, Tag Pocket & Handles, Reusable, Space-saving, Water-Resistant, for moving & storage, Versatile Use
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.2
Reviews
2.5K
Latest month sales
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