Prime Deals Today Clearance Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Deals Today Clearance sales on Amazon US totaled 1,736,000 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $20,121,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 58.1% of revenue, while a typical listing is priced at $11.12. The keyword itself pulled 3,433 Amazon queries over the same period (▼ 70.9% MoM).
Zooming out to the 12-month window ending July 2026, the prime deals today clearance Top 50 moved 19,449,750 units and $230,253,036 in cumulative sales — an average of 1,620,813 units and $19,187,753 per month. Monthly throughput topped out at 1,890,000 units in June 2026 and dipped to 1,295,500 in May 2026, leaving the latest reading 9.9% higher than August 2025.
Prime Deals Today Clearance Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.7M
▼ 8.1% MoM
Monthly Revenue 2026/07
$20.1M
▼ 9.3% MoM
Top 10 Market Share 2026/07
57.6%
Prime Deals Today Clearance Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime deals today clearance listing on Amazon US in July 2026 is ASIN B00NTCH52W (Brand: Amazon Basics), which sold 100,000 units at $9.99 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $11,684,000 in July 2026 — 57.6% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Deals Today Clearance' on Amazon
July 2026









Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B00NTCH52W
Amazon Basics Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
100K
▲ 0.0%vs. prior month
$999K
latest month
12-month trend

B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend

B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend

B0798DVT68
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
100K
▲ 0.0%vs. prior month
$3.5M
latest month
12-month trend

B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend

B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Deals Today Clearance Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing prime deals today clearance brand in July 2026, moving 300,000 units across 3 ASINs for 30.0% of Top 10 volume. Clorox follows with 100,000 units (10.0%), ahead of Dixie on 100,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.24 to $12.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
30.0%
Units
300K
Revenue
$3.6M
Avg. price
$12.94

B00NTCH52W
$9.99·★4.7·951.1K revsAmazon Basics Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
Units sold100K
B09BWFX1L6
$22.86·★4.1·73.7K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
B0C2CY22B8
$5.97·★4.7·59.2K revsAmazon Basics Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$524K
Avg. price
$5.24

B00W5D1MDE
$5.24·★4.8·45K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Dixie
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$589K
Avg. price
$5.89

B0748J34WZ
$5.89·★4.8·65.8K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100K
Trending Prime Deals Today Clearance Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BSK1B5G3 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0C2BQJVCS close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0BSK1B5G3
Tide Odor Defense + Oxi Laundry Detergent Pacs, Original Scent, 45 Count, Advanced Odor + Stain Fighter
Price
$17.94
Rating
4.9
Reviews
11.7K
Latest month sales

B0C2BQJVCS
Heavy Duty Moving Bags, Extra Large Storage Bags, 93L, 6-Pack, Black | Foldable, with Zippers, Tag Pocket & Handles, Reusable, Space-saving, Water-Resistant, for moving & storage, Versatile Use
Price
$19.98
Rating
4.2
Reviews
2.5K
Latest month sales

B0CLV7VNCG
Unoutur Reusable Dry Sweeping Cloths Microfiber Wet Mop Pads Compatible with Swiffer Sweeper Mop Replacement Sweeping Mopping pad Refills for Hardwood Surface Floor Cleaning (4PCS)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
5.3K
Latest month sales
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