Prime Deals Today Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Deals Today sales on Amazon US totaled 2,520,000 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $34,369,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.7% of unit volume and 30.2% of revenue, while a typical listing is priced at $13.74. The keyword itself pulled 2,057 Amazon queries over the same period (▼ 94.5% MoM).
Zooming out to the 12-month window ending July 2026, the prime deals today Top 50 moved 27,217,900 units and $371,356,834 in cumulative sales — an average of 2,268,158 units and $30,946,403 per month. Monthly throughput topped out at 2,745,000 units in June 2026 and dipped to 1,522,000 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Prime Deals Today Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.5M
▼ 8.2% MoM
Monthly Revenue 2026/07
$34.4M
▼ 10.3% MoM
Top 10 Market Share 2026/07
39.7%
Prime Deals Today Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime deals today listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 4.0% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $10,378,000 in July 2026 — 39.7% of unit volume and 30.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Deals Today' on Amazon
July 2026
Is 39.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B00C91Q86I
Affresh Washing Machine Cleaner, #1 Washing Machine Cleaner Tablet, 6 Count | Deep Clean, Helps Remove Residues That Trap Odors from Pets, Sweat & Mildew, EPA Safer Choice Certified, Septic Safe
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
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Best Prime Deals Today Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing prime deals today brand in July 2026, moving 200,000 units across 2 ASINs for 20.0% of Top 10 volume. Sharpie follows with 100,000 units (10.0%), ahead of Affresh on 100,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.74 to $11.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$1.7M
Avg. price
$7.74
B00HSC9F2C
$10.23·★4.8·120.8K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100KB00W5D1MDE
$5.24·★4.8·44.9K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Sharpie
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$809K
Avg. price
$7.99
B00006IFHD
$7.99·★4.8·46.4K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100K
Affresh
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.2M
Avg. price
$11.98
B00C91Q86I
$11.98·★4.7·293.4K revsAffresh Washing Machine Cleaner, #1 Washing Machine Cleaner Tablet, 6 Count | Deep Clean, Helps Remove Residues That Trap Odors from Pets, Sweat & Mildew, EPA Safer Choice Certified, Septic Safe
Units sold100K
Trending Prime Deals Today Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C2CLQW34 leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0C1NNYJGB close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2CLQW34
Astercook Kitchen Scissors 3 Pack, Heavy Duty All Purpose Kitchen Shears for Food and Packaging, Stainless Steel Food Scissors for Meat, Poultry, Herbs and Vegetables, Dishwasher Safe
Price
$9.99
Rating
4.8
Reviews
3K
Latest month sales
B0C1NNYJGB
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Price
$25.49
Rating
4.6
Reviews
25.1K
Latest month sales
B0035LCFNQ
DURACELL Coppertop AA Batteries, 24 Count, 12-Year Shelf Life, Long-lasting | AA Batteries with Power Boost Ingredients, Long-lasting Alkaline Double AA Battery for Household and Office Devices
Unlock to view ASIN details and product titles
Price
$21.87
Rating
4.8
Reviews
138.4K
Latest month sales
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