Prime Day 2026 Deals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Day 2026 Deals sales on Amazon US totaled 366,500 units in July 2026 (▲ 10.4% vs. the prior month), generating an estimated $5,801,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 81.2% of revenue, while a typical listing is priced at $12.70. The keyword itself pulled 647 Amazon queries over the same period (▼ 98.0% MoM).
Zooming out to the 12-month window ending July 2026, the prime day 2026 deals Top 50 moved 3,564,600 units and $54,167,922 in cumulative sales — an average of 297,050 units and $4,513,994 per month. Monthly throughput topped out at 426,100 units in August 2025 and dipped to 144,800 in May 2026, leaving the latest reading 14.0% lower than August 2025.
Prime Day 2026 Deals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
366.5K
▲ 10.4% MoM
Monthly Revenue 2026/07
$5.8M
▲ 11.8% MoM
Top 10 Market Share 2026/07
72.6%
Prime Day 2026 Deals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime day 2026 deals listing on Amazon US in July 2026 is ASIN B07BVYZL88 (Brand: LUMIFY), which sold 100,000 units at $18.99 apiece — equal to 27.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 266,000 units and $4,711,840 in July 2026 — 72.6% of unit volume and 81.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Day 2026 Deals' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B00S93EQUK
Alpha Grillers Instant Read Meat Thermometer Digital, Cooking, Food, Grill | 1-2 Second Ultra-Fast Response Time, Bright Backlit Display, Waterproof (IP67), Pre-Calibrated & Ready to Use
60K
▲ 0.0%vs. prior month
$790.2K
latest month
12-month trend
B0CFGYFCYL
OLANLY OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0C1NJDTTX
TUYU Electric Spin Scrubber, Cordless Cleaning Brush for Bathroom,Home | IPX7 waterproof power scrubber with LCD display, multi heads, extendable handle, 90min runtime for bathroom kitchen glass car
10K
▲ 0.0%vs. prior month
$349.6K
latest month
12-month trend
B0CSXV3GK4
Wireless Earbuds 75H Bluetooth 5.4 Sport Headphones with Earhooks, Black | IPX7 Waterproof In-ear Buds Feature ENC Noise Cancelling Mic & Deep Bass. Stereo Sound Device for Gym Running Workout
10K
▲ 0.0%vs. prior month
$259.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Day 2026 Deals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing prime day 2026 deals brand in July 2026, moving 100,000 units across 1 ASIN for 37.6% of Top 10 volume. Alpha Grillers follows with 60,000 units (22.6%), ahead of OLANLY on 30,000 units (11.3%).
With 10 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.38 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
37.6%
Units
100K
Revenue
$1.8M
Avg. price
$18.99
B07BVYZL88
$18.99·★4.8·70.1K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100K
Alpha Grillers
1 ASIN in Top 10
22.6%
Units
60K
Revenue
$790.2K
Avg. price
$12.31
B00S93EQUK
$12.31·★4.8·91.5K revsAlpha Grillers Instant Read Meat Thermometer Digital, Cooking, Food, Grill | 1-2 Second Ultra-Fast Response Time, Bright Backlit Display, Waterproof (IP67), Pre-Calibrated & Ready to Use
Units sold60K
OLANLY
1 ASIN in Top 10
11.3%
Units
30K
Revenue
$282K
Avg. price
$9.38
B0CFGYFCYL
$9.38·★4.4·52.5K revsOLANLY OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30K
Trending Prime Day 2026 Deals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B0CY3LL5HT leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70.1K
Latest month sales
B0CLGNYKFR
EverFoams Womens Fuzzy Open-toe Slippers Memory Foam Indoor House Shoes | Machine-washable, Gifts, Memory Foam, Anti-slip Sole, Lightweight, Indoor and Outdoor, Cozy
Price
$18.98
Rating
4.4
Reviews
13.7K
Latest month sales
B0CY3LL5HT
MIGHTY CLEAN Washing Machine Cleaner Tablets 24 Pack - 1 Year Supply, Septic Safe Washing Machine Cleaning Tablets, Washer Cleaner Tablet, Works with All Washers Including HE
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
4.1K
Latest month sales
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