Prime Day Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Day sales on Amazon US totaled 93,400 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $2,338,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 84.1% of revenue, while a typical listing is priced at $18.06. The keyword itself pulled 775 Amazon queries over the same period (▼ 96.6% MoM).
Zooming out to the 12-month window ending July 2026, the prime day Top 50 moved 1,166,400 units and $24,741,831 in cumulative sales — an average of 97,200 units and $2,061,819 per month. Monthly throughput topped out at 152,450 units in November 2025 and dipped to 62,450 in September 2025, leaving the latest reading 0.4% lower than August 2025.
Prime Day Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.4K
▼ 19.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 17.3% MoM
Top 10 Market Share 2026/07
79.2%
Prime Day Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime day listing on Amazon US in July 2026 is ASIN B0BG6FXQCC (Brand: PRIME PROMETICS), which sold 20,000 units at $28.00 apiece — equal to 21.4% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $1,966,630 in July 2026 — 79.2% of unit volume and 84.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Day' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B00L1GHHV2
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 48 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 1 pack of 48.
10K
▲ 0.0%vs. prior month
$45.8K
latest month
12-month trend
B0C9TWPN2Z
PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women (Wood (brown)) | Waterproof, Long-Stay and Mess-Proof, Gel Creme Texture, Built-in Discreet Sharpener and Effective Smudger
4K
▼ 33.3%vs. prior month
$112K
latest month
12-month trend
B077YYP739
Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)
4K
▼ 20.0%vs. prior month
$111.6K
latest month
12-month trend
B01M17FKL2
e.l.f. Prime & Stay Finishing Powder, Sets Makeup, Controls Shine & Smooths Complexion, Delivers A Matte Finish, Vegan & Cruelty-Free, Light/Medium
4K
▲ 33.3%vs. prior month
$16K
latest month
12-month trend
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Best Prime Day Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PRIME PROMETICS is the best-performing prime day brand in July 2026, moving 47,000 units across 4 ASINs for 63.5% of Top 10 volume. DUDE Wipes follows with 10,000 units (13.5%), ahead of PRIME HYDRATION on 6,000 units (8.1%).
With 6 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.58 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PRIME PROMETICS
4 ASINs in Top 10
63.5%
Units
47K
Revenue
$1.6M
Avg. price
$32.00
B0BG6FXQCC
$28.00·★4.0·27K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20KB0G1T61T7X
$44.00·★3.8·3.7K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20KB0C9TWPN2Z
$28.00·★4.1·12.7K revsPRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women (Wood (brown)) | Waterproof, Long-Stay and Mess-Proof, Gel Creme Texture, Built-in Discreet Sharpener and Effective Smudger
Units sold4KB0C9TXLWLY
$28.00·★4.1·12.7K revsPRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women (Black) | Waterproof, Long-Stay and Mess-Proof, Gel Creme Texture, Built-in Discreet Sharpener and Effective Smudger
Units sold3K
DUDE Wipes
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$45.8K
Avg. price
$4.58
B00L1GHHV2
$4.58·★4.7·243K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 48 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 1 pack of 48.
Units sold10K
PRIME HYDRATION
2 ASINs in Top 10
8.1%
Units
6K
Revenue
$114.9K
Avg. price
$19.79
B0B1VZW7DB
$23.99·★4.6·1.9K revsPRIME HYDRATION ICE POP | Sports Drinks | Electrolyte Enhanced for Ultimate Hydration | 250mg BCAAs | B Vitamins | Antioxidants | 2g Of Sugar | 16.9 Fluid Ounce | 12 Pack
Units sold3KB0FK5Y971P
$15.58·★4.7·291 revsPRIME HYDRATION VARIETY Sports Drinks, Electrolyte Enhanced to Replenish Fluids, 177mg BCAAs, B Vitamins, Antioxidants, Low Sugar, 12 Fl Oz (Pack of 15)
Units sold3K
Trending Prime Day Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FK5Y971P booked 3K units at $15.58, with ▲ 50.0% MoM change. On the growth side, B0FKMYNXNQ leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0F3VL4GLN close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FK5Y971P
PRIME HYDRATION VARIETY Sports Drinks, Electrolyte Enhanced to Replenish Fluids, 177mg BCAAs, B Vitamins, Antioxidants, Low Sugar, 12 Fl Oz (Pack of 15)
Price
$15.58
Rating
4.7
Reviews
291
Latest month sales
B0FKMYNXNQ
Seamless No Show Underwear Womens Sexy High Waisted Panties Briefs 6 Pack
Price
$14.97
Rating
4.2
Reviews
700
Latest month sales
B0F3VL4GLN
Zeagoo 3/4 Length Sleeve Womens Tops Round Neck Casual Summer Tunic Tops Basic Tees Blouses Dressy T-Shirts Pleated Shirts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
4.5K
Latest month sales
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