Primal Queen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Primal Queen sales on Amazon US totaled 346,950 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $9,397,933 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.6% of unit volume and 76.4% of revenue, while a typical listing is priced at $34.25. The keyword itself pulled 84,508 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the primal queen Top 50 moved 4,602,450 units and $130,462,026 in cumulative sales — an average of 383,538 units and $10,871,835 per month. Monthly throughput topped out at 459,300 units in October 2025 and dipped to 233,100 in May 2026, leaving the latest reading 17.4% lower than August 2025.
Primal Queen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
346.9K
▼ 5.2% MoM
Monthly Revenue 2026/07
$9.4M
▼ 7.8% MoM
Top 10 Market Share 2026/07
79.6%
Primal Queen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold primal queen listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 28.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 276,000 units and $7,176,110 in July 2026 — 79.6% of unit volume and 76.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Primal Queen' on Amazon
July 2026
Is 79.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B07B8BSGPL
Physician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0072F8D7S
Nature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels
40K
▼ 20.0%vs. prior month
$419.6K
latest month
12-month trend
B0CR4DNM6M
Vital Source Nutrition Vaginal Probiotic Gummies for Women - pH Balance and Immune Defense, Support Healthy Odor and Vaginal Flora - Vegan, Gluten-Free - Hawaiian Pineapple - 60 Gummies - 30 Servings
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B0181U4TOI
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16 Fl Oz | Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids, 14 g Medium Chain Triglycerides per Serving, Non-GMO
10K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B01MSBZYQW
Ancestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
10K
▼ 50.0%vs. prior month
$378.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Primal Queen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing primal queen brand in July 2026, moving 109,000 units across 2 ASINs for 39.5% of Top 10 volume. Physician's CHOICE follows with 60,000 units (21.7%), ahead of Nature's Bounty on 40,000 units (14.5%).
With 8 brands splitting the Top 10 and 75.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.40 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
2 ASINs in Top 10
39.5%
Units
109K
Revenue
$3.1M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
Units sold100KB0DB6M5D68
$28.97·★4.4·3.7K revsMENO Vaginal Moisture – Hormone-Free Capsules with Maca Root– 30-Day Supply
Units sold9K
Physician's CHOICE
1 ASIN in Top 10
21.7%
Units
60K
Revenue
$1.2M
Avg. price
$24.97
B07B8BSGPL
$24.97·★4.6·56.8K revsPhysician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
Units sold60K
Nature's Bounty
1 ASIN in Top 10
14.5%
Units
40K
Revenue
$419.6K
Avg. price
$11.40
B0072F8D7S
$11.40·★4.6·72.4K revsNature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels
Units sold40K
Trending Primal Queen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G4RPPDZT leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0GWN9KMRR close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4RPPDZT
Grass-Fed Primal Beef Organ Supplement for Women, Hormone Balance for Women | PMS & libido support, grass-fed with beef liver, ovary, uterus, kidney, heart & colostrum + maca, ashwagandha, made in USA
Price
$15.29
Rating
4.4
Reviews
44
Latest month sales
B0GWN9KMRR
Primal Queen Bone Marrow, Joint Support for Women, Curcuwin Turmeric | Adds Hyaluronic Acid and Boswellia for Flexible, Comfortable Mobility; Bioavailable Formula for an Active Female Lifestyle
Price
$53.10
Rating
4.8
Reviews
39
Latest month sales
B0FSLM43G3
Lymphatic Drainage Support Drops - Supplement for Lymphatic Support | 10-in-1 Herbal Blend Complex With Burdock, Dandelion, Elderberry, 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.3
Reviews
186
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this primal queen report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card