Pregnancy Clothes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnancy Clothes sales on Amazon US totaled 47,800 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,048,823 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 58.0% of revenue, while a typical listing is priced at $21.05. The keyword itself pulled 12,554 Amazon queries over the same period (▼ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the pregnancy clothes Top 50 moved 560,550 units and $11,888,109 in cumulative sales — an average of 46,713 units and $990,676 per month. Monthly throughput topped out at 53,300 units in June 2026 and dipped to 31,400 in May 2026, leaving the latest reading 6.8% higher than August 2025.
Pregnancy Clothes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.8K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1M
▼ 14.5% MoM
Top 10 Market Share 2026/07
54.4%
Pregnancy Clothes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnancy clothes listing on Amazon US in July 2026 is ASIN B0C8SM2X3W (Brand: HBselect), which sold 5,000 units at $24.99 apiece — equal to 10.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $608,760 in July 2026 — 54.4% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnancy Clothes' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C8SM2X3W
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B09PZ6GCB1
Maternity Belt Pregnancy Belly Band 3 in 1 Support Belt for Pregnant Women | Pregnancy Support Belt Maternity Belly Band Pregnancy Belly Support Bands for Back/Pelvic/Hip Pain (L, Black)
4K
▲ 0.0%vs. prior month
$75.9K
latest month
12-month trend
B0D5HHDTX1
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits | 2026 Short Sleeve Postpartum Maternity Matching Set Daily Wear Vacation Travel Airport Outings Pocket
4K
▲ 0.0%vs. prior month
$122.8K
latest month
12-month trend
B07Z4W4KZB
KeaBabies Pregnancy Belly Bands for Pregnant Women,1pk (Classic Ivory, M/L) | Soft, Breathable, Maternity Belly Support Band, Easy Adjustable Maternity Belt for Back, Pelvic Support, Comfortable
3K
▲ 0.0%vs. prior month
$56.1K
latest month
12-month trend
B09P9L9DYC
Angelhood Women Nursing Bras for Breastfeeding 5 Pack, Maternity Sleep Bra | Seamless Pregnancy Full Bust Bralettes with Extenders, Wireless V Neck Bralette, Ultra Comfort Postpartum Essentials Bra Pack
3K
▲ 0.0%vs. prior month
$65.3K
latest month
12-month trend
B0CZ6LWXF8
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
2K
▲ 0.0%vs. prior month
$18.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pregnancy Clothes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HBselect is the best-performing pregnancy clothes brand in July 2026, moving 5,000 units across 1 ASIN for 19.2% of Top 10 volume. ChongErfei follows with 4,000 units (15.4%), ahead of MARZXIN on 4,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HBselect
1 ASIN in Top 10
19.2%
Units
5K
Revenue
$119.3K
Avg. price
$24.99
B0C8SM2X3W
$24.99·★4.5·2.2K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding
Units sold5K
ChongErfei
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$75.9K
Avg. price
$19.99
B09PZ6GCB1
$19.99·★4.2·3.3K revsMaternity Belt Pregnancy Belly Band 3 in 1 Support Belt for Pregnant Women | Pregnancy Support Belt Maternity Belly Band Pregnancy Belly Support Bands for Back/Pelvic/Hip Pain (L, Black)
Units sold4K
MARZXIN
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$122.8K
Avg. price
$36.99
B0D5HHDTX1
$36.99·★4.4·791 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits | 2026 Short Sleeve Postpartum Maternity Matching Set Daily Wear Vacation Travel Airport Outings Pocket
Units sold4K
Trending Pregnancy Clothes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F5HK1YZ6 booked 1K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5HK1YZ6
Leafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
Price
$9.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0F5HNGVG7
Leafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
Price
$9.99
Rating
4.4
Reviews
1.4K
Latest month sales
B08C9VX729
Intimate Portal Cotton Maternity Underwear Under the Bump Bikini Panties | Soft Breathable Cotton, Fits All Trimesters, Under the Bump Fit, Stay in Place, Pregnancy & Postpartum Comfort
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
33K
Latest month sales
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